Wen Weiwei. Content moderation by Ye Haotian.
Recently, the automobile market can be said to be deeply involuted, major car brands have cut prices**, before BYD shouted the slogan of "electricity is lower than oil", and then countless traditional fuel vehicles began to counteract, and said that "oil is lower than electricity".
Of course, the first stage of the fight is mainly focused on the 100,000-level entry-level models. On February 22, the luxury brand Cadillac joined the battlefield, and the price of the Cadillac CT5 luxury model was adjusted to 21970,000 yuan.
I have to say that this price cut is very down-to-earth. In fact, as a second-tier luxury brand, Cadillac has always had a greater discount in the terminal market, rather than letting dealers play the role of a good man, it is better to adjust the official price by themselves, and directly give a more attractive **.
In the early 200,000s, I think it is still competitive. According to the past, you can only buy high-end models of Toyota Camry and Accord, and there is still a distance from the lowest configuration of Audi A4L, not to mention BMW 3 Series and Mercedes-Benz C-class.
The blank area (medium-sized cars) in the middle of 200,000-250,000 yuan originally belonged to civilian brands, and luxury brands were too lazy to surrender their identities to grab this market segment.
But now that the ** war has spread, if it continues to ferment, it is very likely that other luxury brands will not be able to hold back and carry out official price cuts. If nothing else, don't you have any idea about the second-tier luxury brands Jaguar XEL and Volvo S60? Anyway, they also have a big discount in the terminal market, instead of struggling, it is better to do nothing and give consumers a fixed price, maybe it will come back to life.
In order to prevent this situation, Cadillac CT5 simply took the lead in pulling the ** to the 200,000 level that other second-tier luxury brands are afraid of "losing face". In fact, this ** also has a certain threat to BBA, although it does not affect BMW 3 Series and Mercedes-Benz C-class, but it does pose a great threat to entry-level luxury cars, such as Mercedes-Benz A-Class and Audi A3.
From the perspective of the terminal market, Mercedes-Benz A200 medium and high configuration, Audi A3 high configuration, and Cadillac CT5 low configuration ** is not much different, but Cadillac CT5 is a serious medium-sized car, car length 49 meters, equipped with 20t high-power engine, straight-line acceleration 007In 3 seconds, the chassis suspension is excellent, and this car is still a front-mounted rear-wheel drive car, and the handling is not to be said.
There is no doubt that users who once held a budget of 200,000 yuan, once struggled with Accord, Camry or 34C, now have a relatively perfect answer - Cadillac CT5, which not only has a certain luxury brand tonality, but also has the real foundation of luxury cars.
Taking a step back, the Cadillac CT5 configuration is not pulled, such as the 33-inch 9K surround screen super retina screen, L2 level automatic driving assistance functions, etc., are all standard on the new car.
Finally, if you ask me if the Cadillac CT5 Deluxe Edition is worth buying, my answer is - you buy it I recommend it, I buy it I don't buy it. Because I am still more worried about the follow-up high maintenance and repair, and most importantly, I dare not pay for the ultra-high residual value rate of second-tier luxury brands, so how to choose depends on your own needs.
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