With the rapid development of Internet technology, community**, as a new business model, is playing an increasingly important role in the integrated development of urban and rural areas. This paper will analyze how the community can promote the development process of urban-rural integration by integrating resources, optimizing circulation links and activating the consumer market.
I. Introduction. With its low cost, high efficiency and strong community cohesion, the community has broken the space constraints of the traditional retail industry, realized the rapid sinking of goods and services to rural areas, effectively promoted the integration of urban and rural goods and services markets, and provided a new source of power for the integrated development of urban and rural areas.
2. Advantages of the community** model and its role in urban-rural integration.
The community mainly relies on social platforms for product promotion and sales, and its decentralized characteristics can realize the rapid dissemination of commodity information and the accurate docking of consumer demand, which greatly shortens the information asymmetry between urban and rural areas and promotes the smoothness of urban and rural commodity circulation. For example, a well-known community platform "XX Group" uses social tools such as WeChat and QQ to directly deliver urban high-quality goods to rural consumers with preferential prices, effectively filling the demand gap for rural consumption upgrading.
3. Case study of community** promoting urban-rural integration development.
Case background: A county in Hunan Province is a typical agricultural county, due to its remote geographical location, the sales of local agricultural products have been poor for a long time, and residents have many inconveniences in purchasing urban goods. This has improved significantly since the introduction of Community Mode.
Case implementation: Local e-commerce enterprises and the community ** platform, on the one hand, guide farmers to establish their own agricultural product communities, and sell special agricultural products to all parts of the country through online display, pre-sale, etc., which broadens sales channels and increases farmers' income; On the other hand, the company has also introduced high-quality daily necessities, household appliances and other commodities into the countryside through the community, meeting the diversified needs of rural consumers and improving the quality of life of rural residents.
Implementation effect: Through the application of the community model, the county has successfully built a new bridge for urban and rural commodity circulation, and the exchange of urban and rural commodities has become more active, which not only drives the development of rural economy, but also accelerates the penetration of urban consumer goods into the rural market, and effectively promotes the process of urban-rural integration.
IV. Conclusions. With its unique advantages, the community** has played a positive role in promoting the integrated development of urban and rural areas. It not only helps to narrow the gap between urban and rural goods and services and improve the living standards of rural residents, but also promotes the rational flow and optimal allocation of production factors by connecting the two ends of urban and rural areas, and provides a practical new path for China's urban-rural integration construction. In the future, with the continuous innovation and improvement of the community model, its role in the process of urban-rural integration will be further revealed, injecting stronger impetus into the construction of a new type of urban-rural relationship between industry and agriculture and the implementation of the rural revitalization strategy.