Author |Zhang Fanglie.
*|CCTV.
Prosper and develop rural culture, and promote the healthy development of mass cultural and sports activities such as 'village super', 'village BA' and 'village evening'".
From a rural grassroots event, to a popular social **, and then to be written into the first document in 2024**, "Village BA" only took one year.
It's a real basketball game. "Someone commented on overseas social **.
But people wonder why Taipan Village, which is not a well-known tourist destination, has become a window into the practice of Chinese modernization around the world.
The mass base is an unavoidable topic.
What the outside world didn't know before was that Taipan Village held a basketball game on the sixth day of the sixth lunar month "Eat New Festival" (Miao Harvest Festival), which has a history of almost 60 years.
If we look at Village BA from the perspective of "productism", which is now popular, it is a sense of participation - from the user, to the user.
The people who play on the field are all villagers, and the people who watch the ball are also villagers.
The villagers' skills may not be as flying as the pros dunk, but they are better than pure sportsmanship.
This kind of purity is closer to full action than professional sports.
Like why do people love marathons now?
It is because there are more and more people "running horses", and the sense of participation is getting stronger and stronger.
There is also the same dragon boat during the Dragon Boat Festival.
The reason why these activities, which have accumulated thousands of years of cultural accumulation, can be spread and popular is because of people's extensive sense of participation.
An important point is that the village BA not only brought a basketball game, but also showed the outside world a unique pyrotechnic atmosphere.
For example, all kinds of special snacks, etc., make playing and watching football a way of life that belongs to the countryside.
In this process, the construction of beautiful countryside and rural culture is also enriched.
Yao Ming, chairman of the Chinese Basketball Association, said that the reason why the village BA can get out of the circle is that it has long surpassed basketball.
In addition to the basketball game, the village BA also gathers the villagers from ten miles and eight towns, as well as performances with national characteristics, it is like a grand event ".
That's the beauty of sports.
Because through the village BA, people have learned about countless villages like Taipan Village, as well as different ethnic customs, special snacks, or agricultural and sideline products, and so on.
In other words, sports bring countless possibilities to the countryside, including rural revitalization.
Taipan Village attracts a large number of tourists to check in, which actually provides a new opportunity for the rise of the local cultural tourism industry.
In the case of the popularity of characteristic towns, it is not impossible to create a "basketball town".
Through the basketball tournament as the traction, the picture of the beautiful countryside is close at hand.
In this process, cultural self-confidence and cultural soft power have been invisibly enhanced.
To a greater extent, the village BA, as well as the village super and the village evening, have stimulated new vitality for rural revitalization and have become a vivid interpretation of Chinese-style modernization in the countryside.
Based on this, the first document proposes to insist on farmers playing the leading role and promote the healthy development of mass cultural and sports activities such as "village BA", village super, and village evening.