The express delivery industry is an important part of the modern service industry, and it is a modern leading industry to promote the transformation of circulation methods and promote consumption upgrading. In recent years, with the development of e-commerce and the growth of residents' consumer demand, the scale of China's express delivery market has been expanding, the business volume has been increasing, and the service quality has been continuously improved, making important contributions to economic and social development.
The postal express industry is connected with production and consumption, and has the significant characteristics of connecting thousands of households, connecting thousands of cities and industries, and connecting online and offline, and is a "barometer" of economic development and consumption vitality, and plays an important role in promoting consumption, serving rural revitalization, serving manufacturing, and serving domestic and international circulation. Based on the analysis of the express big data platform, the industry is operating at a high level of development. With the improvement of the infrastructure layout of the whole industry, as well as the continuous promotion and application of digitalization, automation and unmanned technology, the volume of express delivery business in the central and western regions continues to grow, and the proportion is increasing year by year, especially in the central region. In terms of timeliness, it has also been significantly improved compared with before, and the delivery rate within three days has increased significantly. Judging from the data, the trend of two-way flow in the rural direction has accelerated, and more agricultural products from the vast rural areas are being sold to all parts of the country through the express delivery network.
Express delivery is an important part of logistics, and the relationship between the two is complementary to each other. Logistics is a broader concept that encompasses all processes such as transportation, storage, processing, and distribution of goods from raw materials to final products. It includes aspects such as transportation, warehousing, packaging, material handling, inventory management, order processing, and customer service. Logistics focuses on optimizing the overall flow of goods, including efficiency, cost, safety, and reliability. Express delivery refers to a logistics service that quickly delivers parcels, documents and other items from the sender to the recipient, usually focusing more on the fast, accurate and safe delivery of small items.
In the context of the new era, the express delivery industry, as a representative of the new economy, new services and new formats, is currently in a rare period of strategic development opportunities of informatization, digitization, intelligence and intelligence. China's latest "14th Five-Year Plan" and the long-term goals for 235 years point out that it is necessary to accelerate the development of modern logistics and other service industries, build a modern logistics system, and accelerate the digitalization of the service industry. China's logistics industry should focus on the deepening application of smart logistics, the innovation of logistics chain mode, and the construction of sustainable green and low-carbon logistics, so as to promote China's logistics industry to enter a new era of transformation and upgrading.
According to statistics, the scale of Chinese netizens continues to maintain steady growth, with the Internet penetration rate reaching 55 in 20178%, of which the rural Internet penetration rate reached 354%。Internet user 77.2 billion, an increase of 40.74 million, of which 75.3 billion, an increase of 57.34 million. However, less than 30% of Chinese netizens have access to English domain names**. Most Chinese netizens do not develop the habit of using English online, which restricts the application of Chinese netizens and directly affects the marketing effectiveness of enterprises. Chinese domain name is a striking brand advertisement for enterprises in the Chinese Internet world, which will help enterprises reduce the opportunity cost caused by the limitations of English domain names, make enterprises easier to be accurately remembered and found by Internet users, and make the promotion and network marketing of enterprises more efficient and accurate.