The list of high-quality authors 2023 has come to an end, and major statistical agencies have launched various data statistics for the mobile phone market. In addition to the shipments and praise lists that we are familiar with, now IDC has also released a very interesting data statistics, that is, the ** share trend of China's smartphones, covering the major price points that we are familiar with, with data from 2019 to 2023.
Among them, the smallest proportion is 400-600 US dollars, that is, mobile phones between 2870-4306 yuan, the proportion is the smallest, and it is showing a continuous downward trend, and it will only be 10 in 20234%, and $200-400 (about 1436-2873 yuan) accounted for the highest, reaching 347%。In addition, more than $600 (about 4,309 yuan) and less than $200 (about 1,436 yuan) also have a good proportion, respectively 274% and 275%。
From this data, it can be seen that there are two extremes in the purchase of domestic consumers, either to buy a mid-range machine or a more expensive flagship mobile phone. On the contrary, there are fewer mobile phones between 2870-4306 yuan, and they are declining year by year. In fact, the mobile phone at this price is also a flagship mobile phone, but the positioning is basically the standard version. So why is this happening?
The reason is simple, it may be that people's consumption awareness is increasing. About the 2870-4306 yuan price of the mobile phone, in fact, the positioning is also very embarrassing, often the configuration is very good, but compared with the more ** mobile phone, there will be some configuration shrinkage, such as taking pictures, less wireless charging, and even IP68 waterproof, etc., giving people the feeling that it is not comprehensive enough, and these, configuration, often only add a few hundred yuan, you can have it, that is, directly grit your teeth and buy a high-end flagship.
And the proportion of mobile phones at the price of 1436-2873 yuan is the highest, not to mention the current mid-range machine, it can be said that it is very volume, especially the performance, almost no black. In order to have a higher market share, manufacturers will drop the flagship chip to this price point, and now at this price, you can buy last year's flagship chip Snapdragon 8gen2 mobile phone, which is really cost-effective. And in addition to the power of the chip, the screen, memory combination, battery capacity, charging speed and other configurations will not be bad, except for taking pictures is enough level. Therefore, for people who do not have a high demand for taking pictures, a mobile phone at this price point will be a good choice. At the same time, ** is not high, and it is also suitable for users with low budgets, plus flagship-level performance, fighting for more than three years is not a problem.
In addition, it is a high-end machine, in addition to the inherent high-end user group, there are now many people who are willing to spend money to buy the most expensive high-end flagship. After all, the configuration will be more comprehensive, the experience will be better, and the forced grid will be greatly improved.
In short, now the configuration of low-end mobile phones is becoming more and more powerful, and it is sought after by many consumers, which is also a matter of course, and the price ratio is very high, **close to the people. And the top-level flagship, naturally, is full of configurations, there are almost no shortcomings, and the budget is sufficient, and it is naturally a high-end flagship.