Rhino Entertainment Original
Wen Nam Rumin Edited by Park Fang
No one would have thought that the first hit of the year would be "Dune 2" from Villeneuve.
It's not that "Dune 2" is not qualified, it's just that its predecessor didn't make waves on the market side, and the global box office is only $400 million, even if it has won a certain amount of word-of-mouth. Now in the face of the imminent "Dune 2", it has become the object of national expectations. Rhino Entertainment believes that the next sequel is bound to have a significant increase at the box office.
Dune 2, the most anticipated movie of the year?
It is not possible to describe "Dune" as an unknown name, but after all, it has the attribute of being popular or not, this epic sci-fi movie belongs to the standard Villeneuve flavor, with a unique epic style, whether it is "Arrival" or "Blade Runner 2049", it has achieved breakthrough word-of-mouth. However, his work is niche after all, and it has not been successful at the commercial level, and he cannot escape the fate of being acclaimed or not.
Therefore, it is difficult to discuss Villeneuve with Cameron and Nolan and other business giants, but he belongs to the ranks of craftsmen, and his beauty has allowed Villeneuve to gain a lot of followers in the world and become one of the best directors today. However, how to seek breakthroughs at the commercial level and how to enter the category of business directors are still the problems faced by Weidao.
The commercial masterpiece "Dune" is undoubtedly a rare opportunity for the director to prove himself, the film is a remake of Frank Herbert's classic sci-fi ** "Dune", and the status of "Dune" in science fiction ** is like the status of "Lord of the Rings" in fantasy**, which is an absolute milestone work, and this is also the first time that Wei Dao has created a sci-fi epic of such a scale.
In the end, the film achieved relatively "mediocre" results, whether it was Rotten Tomatoes in North America or Douban in China, it did not get the reputation of god-level works. At the market level, North America received 100 million US dollars, and the mainland market only received 2500 million+, only 400 million US dollars in the world. In fact, if you extrapolate according to the data, consider that the film is more than 1With a high cost of 600 million US dollars, the pressure to return to the cost is still very great.
But even so, the sequel work is very smooth, and even Wei Dao has locked the trilogy in advance, of course, for this **, which is extremely difficult to put on the big screen, it can be achieved to this extent, which is actually considered a success. Under the premise that the market of the previous work is average, the sequel is progressing smoothly, which also fully proves the status of Director Wei in Hollywood and the trust of the producer Warner, after all, excellent directors are still extremely scarce resources.
So the question is, the first "Dune" did not achieve a phenomenal explosive performance, neither word-of-mouth nor market performance reached the category of explosive models, under this premise, why does the sequel have such explosive popularity. In fact, some problems cannot be seen on the surface, and there are many reasons why "Dune 2" is praised by many people as the most anticipated movie in 2024.
Directly put the North American pre-sale series dry collapse
The best proof of everything is the box office, and in today's commercial era, the box office is the dimension that best proves a movie. And what "Dune" didn't do, "Dune 2" may have to be doubled down on next. At present, the North American pre-sale of "Dune 2" has begun, and soon the pre-sale system will be paralyzed, and the official website and APP of AMC Cinemas have fallen into a state of long-term paralysis, which is relatively rare in history.
You must know that the last movie that paralyzed the North American pre-sale series was "Spider-Man: No Way Home", which once earned an astonishing result of more than $800 million in North America and is currently ranked second at the all-time box office in North America. As a benchmark, "Dune 2" is bound to usher in a wave of bloody battles in the North American market next, and is expected to significantly surpass the box office volume of its predecessor.
Many people may not understand why a 100 million dollar movie sequel in North America ushered in such a big response? In fact, many people often underestimate the real strength of the first part. Rhino Entertainment believes that there are three main reasons why "Dune 2" has brought a devastating impact and can directly blow up the pre-sale system.
First of all, "Dune" cannot be defined by the $100 million box office in North America. You must know that the film will land on the big screen in North America in 2021, using the method of theater + stream ** synchronization, and at the same time as it was released in theaters, it also landed on HBO Max, so the box office was greatly discounted, and this was already the highest-grossing film in Warner's double-line release that year.
During the epidemic, a large number of films chose to land in the stream**, and some projects in the later stage chose the double insurance of cinema + stream**, so it is meaningless to analyze it from the box office dimension alone. It is not known whether the $100 million of that year can be converted into the current $200 million or $400 million. In short, $100 million is completely impossible to define and match the popularity of "Dune".
Secondly, the "Dune" series as a trilogy, the first part largely played the role of a "trailer", the film left an extremely heart-scratching ending after a long 156 minutes, indicating that the whole series has just begun, this gripping ending plot structure, so that the audience who has seen it is extremely looking forward to the following plot.
Just like the release of "The Lord of the Rings" that year, its ending is hailed as the most anticipated sequel setting in history. Including last year's domestic masterpiece "Fengshen", the appearance of Wen Zhong at the end also greatly aroused the audience's expectations for the sequel. Now, after waiting for 2 and a half years, the release of "Dune 2" is bound to attract the attention of the audience of the previous work, and it is reasonable that they are not eager to buy tickets.
Finally, according to a series of word-of-mouth revelations, "Dune 2" will be a rare masterpiece that surpasses its predecessor, both word-of-mouth and the entire action scenes, which have surpassed the first part. The current large number of reviews seems to indicate that the film has a huge improvement over its predecessor. This seems to have made the audience look forward to it even more, and it is ultimately reflected in the frenzied ticket purchases.
Compared with some controversial reviews of the first part, whether it is boring or bland, these have affected its market performance to a certain extent. If the word-of-mouth revealed so far is true, then "Dune 2" will be more commercial and pay more attention to action scenes, which is basically destined for the film to have better market performance. In conclusion, the paralysis of the pre-sale series has already shown the attitude of the audience.
In Hollywood in recent years, "Villeneuve and Nolan" (that is, Villeneuve and Nolan) have basically become the spokesperson of top directors, and Villeneuve is also ranked second among the best directors of the day on Rotten Tomatoes some time ago, and now he is finally slowly moving closer to business and making up for his last shortcoming, and then it is the moment when "Dune 2" shines.