Red Net Moment News Changde, February 26Shaping Town, Taoyuan County, has always attached great importance to the Shangyuan Cultural Festival, during the festival, every household is brightly lit, and traditional activities such as "dragon lantern dance", "candle lighting" and "river lantern" are rich and colorful, forming a unique cultural atmosphere. In order to better integrate into the local culture, Taoyuan Rural Commercial Bank Shaping Branch carefully planned a "Happy Lantern Festival" activity. Through the way of doing business and giving "fortune and blessing dumplings", we will "welcome the good luck and celebrate the festival" with the local people.
As soon as the event was launched, it was warmly welcomed and actively participated by the local people. Many people came to participate after learning about the event through new online channels, such as Moments, Grid Group, Douyin, etc. At the same time, after word of mouth among the people who participated in the event, the praise was rave nal, attracting more new faces to come to experience. This combination of financial services and traditional culture not only enriches the form of festival celebrations, but also shortens the distance between banks and local people.
The local people have a very high sense of identity and pride in their local culture. Respect local characteristics and integrate corporate culture with local culture can better gain the recognition of local people. Based on this concept, Taoyuan Rural Commercial Bank Shaping Branch has combined financial services with traditional culture by planning this "Happy Lantern Festival" activity, bringing a different financial experience to the local people.
This event not only demonstrated the active exploration of Taoyuan Rural Commercial Bank Shaping Branch in financial service innovation, but also conveyed the bank's respect and inheritance of local culture. This financial beacon that can warm the local people will continue to shine in the days to come.