Huawei helped again, and the share of Chinese companies and Samsung folding screens fell sharply!
In 2023, the world's smartphone market is full of various challenges, but with the emergence of foldable screen mobile phones, it provides an opportunity for the entire industry.
On the other hand, in this competition, folding screen phones have become the main force leading innovation and driving brands to occupy a larger market share in the high-end market. Judging from global sales, this folding screen phone not only exceeded the expectations of the market, but also brought considerable benefits to the company.
According to the study, worldwide sales of foldable phones will reach 18 million units by 2023, up 27% from the same period last year. Among them, more than 6.8 million folding screen mobile phones were sold in China, an increase of 140% over the same period last year.
This figure shows that in China, foldable screen mobile phones have a lot of room for development, and it also shows the strong demand of users for new technologies and new experiences. The successful emergence of foldable screen mobile phones has profoundly impacted the entire smartphone market.
First of all, it breaks through the design limitations of traditional smartphones. Foldable phones give users more screen real estate and more flexibility to use, an innovation that not only improves the user experience, but also raises expectations for its functionality and performance.
Secondly, the rise of foldable screen mobile phones has profoundly changed the competition mode of the entire mobile phone market, in the past, the competition in the mobile phone market was centered on performance, photography, and battery life, but with the emergence of foldable screen mobile phones, the focus of innovation has become more and more diversified, and enterprises must continue to innovate.
Third, folding screen mobile phones provide new profit margins for enterprises, and the high-end market has become a key position for major brands to compete for, and their listing provides higher pricing space for brands, and these high value-added products can also enhance brand premium capabilities.
However, Samsung, the earliest folding screen mobile phone, lagged behind the times in this industrial innovation, and Samsung, the former industry leader, is also declining sharply in market share.
Samsung is the world's largest mobile phone manufacturer and the world's largest mobile phone manufacturer. However, this achievement will be broken by a Chinese company in the fourth quarter of 2023.
According to a **chain consultant called DSCC, by the fourth quarter of 2023, BOE will have a 42% market share of foldable screens, surpassing Samsung and ranking first in the world. Samsung's 76% in the fourth quarter of this year fell to 36%.
According to the company's research report, Samsung's market share has slipped due to poor sales of Samsung's foldable phones, the Galaxy Z Flip and Fold5, in the early days.
JD.com's market share rise is largely due to Huawei's release of the Matex 5 foldable phone in September last year, a move that ignited Huawei's enthusiasm for the foldable phone market, with Huawei's acquisition value up 122% from the previous quarter.
In addition to BOE's rising market share of folding screens, TCL Huaxing, Visionox and other companies have also increased their market share to varying degrees, which is mainly due to the fact that major domestic manufacturers are providing support for the domestic ** chain, through the use of domestic displays, thus forming a larger scale.
In particular, the Huawei P50 pocket version and some Triumph folding screen mobile phones all use the Visuno folding screen, while the Xiaomi Mi Mix Fold series uses TCL Huaxing Optoelectronics and other Chinese manufacturers to join forces to beat Samsung to the ground.
With the rise of China's mobile phone manufacturing enterprises, domestic manufacturing enterprises have adopted the domestic first-class chain to enhance the self-reliance of the industrial chain, enhance their competitiveness and achieve sustainable development in the environment of increasing international competition.
By building a localized chain, enterprises can better control all important links in the entire industrial chain and reduce their dependence on the external environment. In the current unstable international economic situation, ensuring the security of the first chain has become one of the long-term development strategies of major mobile phone manufacturers.
However, there are still some problems in the current folding screen market, which is mainly due to the fact that brand manufacturers want to increase investment in R&D and production, so it is difficult in technology and manufacturing.
But from another point of view, market acceptance needs to be further improved, and it will take some time for people to accept and agree with this. In addition, how to be invincible in the market competition is also an important issue faced by enterprises.
In short, the emergence of foldable screen mobile phones not only promotes technological innovation and improves the user experience, but also affects the competition of the entire mobile phone market.
If enterprises want to win in this market, in addition to increasing R&D investment and improving the technical level of products, they must also adopt a reasonable marketing strategy to satisfy customers and provide new impetus for the development of the industry!