Qu Wanting s trademark incident When art and commerce collide, how to balance rights and morals

Mondo Entertainment Updated on 2024-02-04

In the contemporary Chinese ** world, Qu Wanting's name is a household name. Her works are deeply rooted in the hearts of the people, and her unique style is deeply loved by the public. However, recently it was reported that Qu Wanting's name has been registered as a trademark, which has attracted widespread attention and discussion.

Qu Wanting is a talented singer-songwriter, her ** works have a unique style, full of personality and creativity. From "In My Song" to "Ocean of Love", and then to "Us in the Sun", each song embodies Qu Wanting's hard work and talent. However, with the registration of her name as a trademark, this fact has sparked reflections on intellectual property and commercialization.

From a business point of view, it would be wise to register Qu Wanting's name as a trademark. In modern business competition, the power of brands cannot be underestimated. As an important part of the brand, the trademark can play a role in protecting the brand image and enhancing the brand value. Through the registration of the trademark, Qu Wanting's name is protected by law to prevent other businesses from abusing her name rights for commercial activities. This will not only help protect Qu Wanting's own rights and interests, but also help protect the interests of consumers and avoid confusion and misleading in the market.

However, the registration of the name as a trademark has also sparked some controversy. There is a view that Qu Wanting, as an artist, her name is a symbol of her personal brand and should be respected and protected. While registering a trademark helps prevent trademark infringement, it also restricts the rights of other businesses to use their name for business purposes in a fair manner. In addition, there is also a certain degree of subjectivity and uncertainty in the examination and approval process of trademark registration, which may have a negative impact on personal branding.

Behind Qu Wanting's registration as a trademark, we should also think about deeper issues. On the one hand, this reflects the importance and demand of modern business society for intellectual property protection. With the rapid development of the cultural and creative industry, the creative achievements and brand value of artists have attracted more and more attention and attention. Through the registration of trademarks and other means, we can better protect the rights and interests of artists and promote the healthy development of cultural and creative industries.

On the other hand, we should also pay attention to the impact of trademark registration on personal brand image. In commercial activities, the names and personal images of artists are often used as an important means of brand promotion. However, excessive commercialization can have a negative impact on personal branding, and even affect the creative freedom and artistic value of artists. Therefore, when facing business decisions such as trademark registration, artists should fully consider their own interests and long-term development, and make prudent decisions.

In short, the fact that Qu Wanting was registered as a trademark has sparked reflections on intellectual property protection and personal brand image. In the commercial society, we should pay attention to the protection of the rights and interests of artists and the development of cultural and creative industries, and at the same time, we should also pay attention to the impact of trademark registration on personal brand image. In the future, we look forward to seeing more artists who can give full play to their talents and creativity while safeguarding their own rights and interests, and bring more excellent works to the society.

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