On the first day of the Lunar New Year of the Dragon, the movie "Hot and Hot" directed and starred by Jia Ling was released, and the weight loss of 100 pounds made her body look new, amazed netizens, won a lot of applause, and named her "goddess".
In the fierce competition of the Spring Festival stalls, "Hot and Hot" and Jia Ling almost monopolized the entire popularity and became the most eye-catching leaders in the schedule. On social **, hot search topics such as "Jia Ling's abdominal muscles" and "Today's Jia Ling" have set off heated discussions, and Maoyan data shows that the box office of the movie on the first day is as high as 42.4 billion, second only to "Flying Life 2".
On the first day of the Spring Festival, the signal ushered in by the film market cannot be ignored. Maoyan data shows that the box office of the Spring Festival stalls from 2021 to 2023 is 169.2 billion, 145.4 billion, 135.7 billion, compared to 13 this yearAlthough 6.6 billion is slightly lower than last year, it also indicates fierce competition. In this suspenseful Spring Festival file, the audience is looking forward to a masterpiece that has both word-of-mouth and box office.
However, before the start of the Spring Festival this year, the industry generally believes that there is a lack of top blockbusters, and the situation is full of uncertainty. The audience is looking forward to a masterpiece that has a good reputation and can stand out. At present, although the reputation is generally good, there is no masterpiece that dominates the competition.
In the film market, the performance of different films is in stark contrast. A theater manager revealed: "I can't see which ** is more popular now, "Article 20" and "Bear Infested" on my side sell better, and the theater across the street can't sell at all, on the contrary, "Hot and Hot" and "Flying Life 2" sell okay." ”
With the development of the Spring Festival stalls, the audience's choice tends to be more personal preferences and word of mouth. In theaters in different cities, the staff have said that the box office of the first year of junior high school is relatively low, and perhaps with the increase of the audience's leisure time after the second year of junior high school, the box office is expected to usher in a certain **.
Behind the quality of the film and the audience's feedback, there are many details hidden. The low attendance rate and box office of this year's Spring Festival movies are relatively flat, partly because this year's ticket prices are lower than last year's, and the subsidies on ticketing platforms in the early stages of pre-sales are also greater. Although the box office of the first day of the Spring Festival is the same as last year, industry insiders pointed out that the single-day box office after the second day of the new year may be expected to usher in **.
Compared with last year, the overall quality of the films in this year's Spring Festival file has not made much breakthrough, and most of the films have a general reputation, but a trend-setting masterpiece has not yet emerged. The top three box office this year are "Flying Life 2", "Hot and Hot" and "Bear Infested: Reversal of Time and Space", although the box office is relatively close, but the attendance has declined compared with last year.
Word-of-mouth has become the focus of attention in the film. At present, the four ** word-of-mouth that have been released are generally at 6With more than 9 points, "Flying Life 2" and "Hot and Hot" each scored 82 and 7A high score of 9 is eye-catching. However, there is no shortage of controversy between the two films, with the former being seen as lacking in innovation, while the latter has raised some questions due to excessive marketing and ** ideas.
In the fierce competition of this Spring Festival file, Jia Ling's "Hot and Hot" became the focus. The movie takes ** as the theme and tells the growth story of the protagonist Du Leying. The film has frequent laughs and strong comedy elements, which successfully resonated with the audience.
However, "Hot and Hot" has also faced some controversy. Some viewers are disgusted by the ** marketing in the early stage of the film and think that it is over-emphasized**. At the same time, the storyline of the film is more traditional, and some people think that it has a high similarity with "Hello, Li Huanying". The image of the actor in the film has also been questioned, and it is considered to lack a sense of hormones.
In this controversy over the Spring Festival, the future trend of Jia Ling and the movie "Hot and Hot" is still unknown. At the same time, Lei Jiayin's outstanding performance in the two films attracted attention and became a highlight of the Spring Festival file. The audience is looking forward to whether he can become an actor with box office appeal in the future.
At present, the war in the Spring Festival stalls is still continuing, and the final box office and word-of-mouth results will determine the fate of each film. The audience is also looking forward to seeing the rise of more excellent domestic film works in this new year, injecting new vitality into the film market.
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