Caibai jewelry brand Year of the Dragon product promotion and brand image activities

Mondo Fashionable Updated on 2024-02-01

In traditional Chinese culture, every New Year, people always like to express their good wishes for the future through various forms, and giving gifts has become an important way to convey this heart. Beijing Caishikou Department Store Co., Ltd. *** hereinafter referred to as "Caibai Co., Ltd.") is well aware of this, and on the occasion of the Year of the Dragon, the New Year product promotion and brand image collection activities held for the Chinese New Year aim to promote traditional Chinese culture, and also provide consumers with a novel way to express their blessings.

As a time-honored Chinese enterprise with a long history, Caibai Co., Ltd. has been adhering to the spirit of craftsmanship and innovative ideas since its establishment, and is committed to combining traditional jewelry craftsmanship with modern aesthetics to provide consumers with high-quality products and services. As a jewelry franchise company listed on the main board of the Shanghai Stock Exchange, Caibai Co., Ltd. is not only the first batch of "China Time-honored Brand" enterprises named by the Ministry of Commerce, but also an important subsidiary of the State-owned Assets Supervision and Administration Commission of Xicheng District, and its product and service quality has been widely recognized by the market.

Understanding the special significance of the Year of the Dragon, Caibai has specially launched a series of Zodiac Jewelry, which not only inherits the traditional craftsmanship of Caibai Jewelry, but also incorporates more contemporary and creative elements in the design. With its unique cute shape and deep meaning, the Zodiac Hug series jewelry has become a popular product in the Chinese New Year season every year, regardless of age, whether it is a self-purchase or a gift, it can highlight the theme of good wishes.

In this solicitation activity, Caibai hopes to further promote the products of the Year of the Dragon through the actual experience and creative sharing of consumers, and also hopes to take this opportunity to strengthen the interaction with consumers and enhance the brand image. This is not only a product promotion, but also a cultural dissemination and brand value promotion.

Caibai shares have always adhered to the customer-centric, and constantly explore and meet the needs of consumers, the launch of the Year of the Dragon products, is based on the accurate grasp of market trends and a deep understanding of consumer psychology. The launch of the Zodiac Hug series of jewelry not only provides a new choice for the upcoming Chinese New Year season, but also wins the hearts of more loyal customers for Caibai.

All in all, Caibai shares not only demonstrated the company's innovation ability and respect for traditional culture through this product promotion and brand image collection activity for the Year of the Dragon, but also provided consumers with a new way to express blessings and convey emotions. In the future, Caibai will continue to uphold the concept of "inheritance and innovation", launch more high-quality and culturally rich products, add color to the lives of consumers, and contribute to the development of China's first-class jewelry industry.

Caibai shares

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