According to data released by the market research agency Counterpoint, Apple will make a breakthrough in the South Korean market in 2023, with its market share exceeding 25% for the first time, while Samsung's mobile phone, which has maintained a monopoly position for a long time in South Korea, has fallen below 75% of the share, which is undoubtedly another heavy blow to the South Korean mobile phone company.
2023 is not a good year for Samsung, a year in which Samsung lost its position as the global mobile phone leader for 12 years and was replaced by Apple, which is the first time that Samsung has lost the global mobile phone throne since surpassing Nokia in 2012.
Samsung mobile phones have actually shown signs of instability since 2017, that year because of the Galaxy Note7 battery accident caused its share of the global mobile phone market to continue to decline, in the Chinese market is even more rout, Samsung mobile phone has won the first place in the Chinese mobile phone market, but now Samsung's share in the Chinese market is only about 1%.
After the failure in the Chinese market, Samsung was defeated by Chinese mobile phones in India, the world's second largest mobile phone market, in 2017, resulting in a further decline in global shipments of Samsung mobile phones, falling below the level of 300 million units, and the global shipments of Samsung mobile phones in 2023 will only be 2About 2.6 billion units, the lowest since 2012.
The blow to Samsung Electronics in the global market is undoubtedly at a low point, but this time in the Korean domestic market is also Apple's breakthrough to Samsung's blow will be extremely heavy, because the Korean market has always been very protective of the Samsung brand, after all, this is South Korea's own pride, so Koreans have always given priority to buying Samsung mobile phones, but now Koreans have gradually begun to favor Apple.
In fact, in 2023, Apple has made huge breakthroughs in many markets around the world, in Japan, a market that was once monopolized by Japanese mobile phone brands, Apple has exceeded 50% of the market share for the first time, and Japanese consumers have sought after Apple, resulting in the decline of former Japanese mobile phone brands Sony, Kyocera, etc.
In the Chinese market, although the domestic market continues to sing the decline of Apple, and the revival of a Chinese mobile phone brand - the relaunch of 5G mobile phones, it has not been able to stop Apple's strong expansion, and the Chinese market will surpass the US market for the first time in 2023 to become the world's largest iPhone market, which shows Apple's strength.
Samsung's mobile phone in the global market is suppressed by Apple, the United States as Apple's home market is particularly serious to Samsung, when Samsung and Apple once divided the American market equally, but now Apple's share of the American market has exceeded forty; Coupled with China, Europe, South Korea, Japan and other markets, Samsung's mobile phone life is becoming more and more difficult.
In 2023, the only good news for Samsung mobile phones may be the Indian market - Samsung regained the first place in the Indian mobile phone market after a gap of 5 years, but Samsung's mobile phone shipments in the Indian market are actually declining, but the decline in Chinese mobile phones is even greater, allowing Samsung to regain the first place in the Indian mobile phone market.
The mobile phone market is like a changing king flag in the city, the mobile phone brands that dominate the global mobile phone market for more than 20 years are constantly changing, and no one can stabilize for a long time, even Apple, which now dominates the global mobile phone market, is also facing unfavorable factors, Apple's shipments in 2023 will actually decline slightly, and Apple's shipments in the Chinese market will also decline significantly in Q4 in 2023, and it is doubtful whether Apple can continue to dominate the global mobile phone market in 2024.