At 8 p.m. on January 31, Andy Lau and Ning Hao came to the live broadcast room of "Walking with Hui" and had a discussion with Dong Yuhui on the theme of "communication and understanding". This conversation is to promote director Ning Hao, and the movie "Mr. Red Carpet" starring Andy Lau will be released on February 10, the first day of the Lunar New Year.
After the previous small composition incident, Dong Yuhui "flew solo", and his program "Walking with Hui" reached 800 million in sales within 20 days, which can be said to be a great achievement.
After the "small composition" incident more than a month ago, the "farce" of the CEO resignation and the suspension of the anchor seems to have come to an end. Dong Yuhui's transformation into a partner seems to reconcile the relationship between consumers, anchors and e-commerce platforms. This controversy and Dong Yuhui's "self-reliance portal" is a vivid lesson for the entire Chinese e-commerce live broadcast industry.
When Andy Lau and Ning Hao entered the live broadcast room of "Walking with Hui", they had actually warmed up for a week. In the live broadcast on the evening of January 25, Dong Yuhui revealed that Mr. Andy Lau will come to his live broadcast room on the 31st of this month. Many netizens are looking forward to the moment when these two top performers merge.
When it comes to popularity, Andy Lau is definitely one of the best. This Chinese superstar has a glorious history of 40 years in the fields of film and television, songs, etc., and his works have influenced generations, and he is a real king-level existence. It has considerable influence all over the world.
However, when it comes to the online and live broadcast world, Dong Yuhui has the ability to compete with Andy Lau. Because of his solid knowledge and extraordinary empathy ability, Dong Yuhui is unique in the anchor industry on the whole network and has become a phenomenal figure. He was unanimously liked by ordinary netizens and official **.
At the beginning of the live broadcast, Dong Yuhui said, "I thought that Mr. Liu would not pay much attention to platforms such as live streaming", but Andy Lau responded, "I have been paying attention and watching a lot."
This time, "Mr. Red Carpet" entered the "Walking with Hui" live broadcast room, which can be said to be a win-win cooperation. A person in charge of Huanxi Media Group said that today's e-commerce platforms are no longer just a place to sell goods, they also need to provide a good cultural experience environment; Movies, on the other hand, need to let more audiences understand their connotation and charm.
Although Dong Yuhui cannot be compared with Andy Lau in the entire entertainment industry, he is definitely capable of competing with Andy Lau in the online and live broadcast industry. His unique charisma and ability to resonate with audiences have made him a high-profile figure.
According to the public research report, Dongfang Selection's keyword "Dong Yuhui" in June 2022 left a deep impression, and the audience's awareness of his brand was very clear; The second is keywords related to human care, personal charm, life philosophy, etc., and the audience can feel the emotional value of ** and moved from the live broadcast room. This means that Dong Yuhui is very important as the super head IP selected by Dongfang.
This time, Andy Lau and Ning Hao came to the "Walking with Hui" live broadcast room to combine film promotion with live broadcasting, and the public is looking forward to it. At the same time, Dong Yuhui's transformation and the handling of the live broadcast platform have also brought a vivid education to the entire e-commerce live broadcast industry.
Andy Lau movie red carpet Mr. Dong Yuhui