On Chinese New Year's Eve, every family is waiting for the moment of the Spring Festival Gala, which has become a tradition to celebrate the New Year. Although the content of the Spring Festival Gala is becoming more and more boring, the good thing is that the display effect of TV is getting better and better, and we no longer have to endure blurry pictures. Nowadays,Whether it is a self-developed or a public version of the TV,Independent or integrated,Almost all of them are equipped with picture quality chips,To improve the display effect。 However, over the years, the image quality chip seems to have stuck to the path of contrast and saturation optimization.
What if we integrated AI into the image quality chip? Recently, it was reported that TCL is testing a new generation of independent image quality chips, which is different from previous picture quality chips in that it integrates powerful AI computing power and human brain thinking, and is expected to be unveiled on TCL flagship TV this year.
In the age of AI, the choice to introduce AI is not just for the sake of adding head. At present,One of the AI applications we are most familiar with is ChatGPT,Its basic capabilities include semantic understanding and knowledge search,And these are the basic functions that need to be added after TV is intelligent。 With the help of AI, future TCL TVs may be more intelligent in understanding our needs in voice interaction, and in smart home scenarios, there may be a more active sense of service, such as actively asking if you need to turn on the projector after closing the curtains, or asking if you need to turn on the lights when the alarm clock goes off in the morning.
Of course, the core of TCL's new generation of AI chips still lies in image quality optimization. The addition of AI will greatly enhance the computing power of independent image quality chips, which is the most critical upgrade for image quality optimization. This is reflected in many functions of TV,Including scene recognition、Picture calculation and picture restoration will be further improved。
Scene recognition is a common capability of image quality chips, but with the intervention of AI, scene recognition will be more accurate. AI can identify contrast, saturation, and whether the display brightness needs to be increased to deliver a more comfortable and high-quality picture.
The AI will also improve the depth of field enhancement function. It can more accurately identify the subject and background in the picture, no longer need to blur the background or strengthen the subject selection, the powerful computing power of the TCL AI image quality chip can achieve a more comprehensive and accurate depth of field enhancement, truly improve the look and feel.
There are also some functions related to computing power, such as AI superresolution and MEMC, which will also benefit from the upgrade of AI image quality chips. They will render low resolutions** to 1080p or even 4k resolutions, making motion interpolation much smoother. These are all intuitive changes brought about by the enhancement of computing power.
For the TV industry, TCL is the first to integrate AI into picture quality chips, which is a revolution. The improvement of image quality is mainly reflected in the improvement of the quality of "post-processing", while the improvement of interactive experience is reflected in the degree of intelligence and more humanized active service. The flagship TV of the future will be judged by whether it has an AI image quality chip and the corresponding capability upgrade. What impact do you think the addition of AI image quality chips will have on the TV industry? Welcome to leave a message to discuss.