Commercial brands have joined hands with sonorous roses , why luxury goods value sports stars

Mondo Fashionable Updated on 2024-02-05

This year's women's football winter training is still held in Kunming Haigeng, and the National Women's Football Championship will be held in Haigeng on January 30.

Last year, the women's internationals were very busy and played a lot of games. Before the start of the new season, 13 women's football internationals attended the Prada "Pradasphere II" Chinese Women's Football Night held at the Shanghai Star Art Museum on January 18. The event was a rare opportunity to relax, with some of the players taking a break after the event before heading off for Kunming.

At the event, seven women's football internationals Yao Lingwei, Lou Jiahui, Yang Lina, Yao Wei, Yan Jinjin, Liu Yanqiu and Zhang Rui were interviewed by Yicai. During their vacations, they mostly choose to reunite with their families or travel. Yang Lina and Yan Jinjin, two Shanghai players, and Lou Jiahui of the Henan women's football team said that they also watched the hit TV series "Flowers".

Holidays before the new season.

In 2023, the Chinese women's football team has a busy schedule, and the players are very busy preparing and playing. In addition to participating in the World Cup, Asian Games, and Asian qualifiers for the Paris 2024 Olympic Games, the international players also need to compete in the Chinese Women's Super League at their clubs. Lou Jiahui said that the players have been preparing for a long time and have been competing in major competitions continuously, so it is important to have a short-term adjustment.

Usually the holiday schedule of the players is also busy. Wuhan team Yao Wei went skiing in the Northeast, although she claimed that she was not very good at skiing; Lou Jiahui went to Sanya to surf; Yang Lina flew to Qatar for the Asian Cup group stage of the Chinese men's football team; Yao Lingwei, who recently returned to the Jiangsu women's football team, chose to attend a study class and use the holiday to recharge.

Yan Jinjin said that the pet dogs at home are very cute, and he mainly accompanies them at home during the holidays. Wuhan women's football team Liu Yanqiu and recently joined Henan women's football team veteran Zhang Rui also chose to go home. In mid-January, it snowed heavily in Yantai, and Zhang Rui, who was back to her hometown for vacation, was just in time, and watching the snow made her feel comfortable.

Do female soccer players meet up for a trip during the holidays? They laughed and said that they had seen each other too much and should give each other a little space.

In contrast, during the training matches, the players had a very free holiday life. In terms of diet, when in the team, you will have to choose within the plan arranged by the dietitian, and the holiday diet will return to a more relaxed state, but the players also need to be aware of dietary safety, such as considering the requirements of doping tests and other requirements to avoid accidental ingestion.

More and more fashionable women's football.

Unlike the old women's football team, today's female football players are fashion-conscious, lifestyle-conscious, and like to share their opinions on social networks. Fans can see their daily lives from Weibo, Douyin, Xiaohongshu and other accounts. Yang Lina told Yicai that if you want to know which player is better at operating social accounts, it is better to see who does not have their own account.

However, players have different preferences for different social platforms. Yang Lina's Douyin and Weibo are very active, and Zhang Rui said that he only plays Xiaohongshu. The type of followers gathered on the platform also affects the choice of players.

The increasingly fashionable image of women's football is also attracting the attention of luxury brands. On July 10 last year, Prada was the official partner of the Chinese national women's football team, and then related topics quickly rushed to the hot search, and netizens ridiculed that Prada, whose spokesperson has repeatedly "overturned", "found the right person this time".

In the first two years of the continuous collapse of traffic star personalities, athletes who have come out of the circle with excellent performance and sportsmanship have gained a wave of continuous attention after the Beijing Winter Olympics, and many commercial brands have also thrown hydrangeas to the "sonorous roses": Under Armour signed Wang Linlin, Yao Wei and Puma joined forces to ......They are the first Chinese women's football players to be signed by these brands, not to mention a much larger number of consumer endorsements.

In the Western market, sports stars have always been an important choice for brand endorsements. At the recent Australian Open, Italy's rising star Sinner won the men's singles tournament and was appointed as a Gucci brand ambassador in July 2022. Last year, he entered the court at Wimbledon carrying the brand's signature printed bag, which was the talk of the town. This is the first time that a player has entered the tournament at Wimbledon with a luxury brand bag on the first court.

*From the brand's Weibo).

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