American and European companies did not expect that after losing their leading position in China's hyperbaric oxygen chamber market, they would face such a big challenge in regaining it.
Once upon a time, they took the lead in the domestic market with their technological advantagesAt its peak, it even occupied 80% of the domestic market shareThe order volume is almost twice that of other domestic brands combined.
However, now this international giant, which once put pressure on domestic technology companies, is no longer in the limelight, and has been completely surpassed by a little-known domestic company, Ruijian Future, and has lost its former glory.
According to the data, as one of the core projects of the anti-aging equipment industry, the hyperbaric oxygen chamber has always been the focus of research by major science and technology enterprises. Among them, overseas 1The 3 atmospheres of hyperbaric oxygen chamber won the first place, was the first to be born, and quickly entered the domestic market.
At that time, relying on the advantage of the first launch, the American and European hyperbaric oxygen chambers were infinitely beautiful in the domestic marketEvenmade a seriesCumbersome procedures。"Phoenix.com" has reported: each hyperbaric oxygen chamber is as high as 2 million US dollars, and there is only one place per person, and domestic buyers also need to provide relevant asset certificates to book. Despite this, there are still many domestic tycoons who flock to it.
American and European companies that have tasted the sweetness continue to exert their efforts and launch "high-end" hyperbaric oxygen chambers for the top domestic rich, trying to further harvest the wallets of Chinese people. It is reported that its peak was reached2 million US dollars (equivalent to 14 million yuan) one
In just half a year, American and European technology companies have taken hundreds of millions from the hands of Chinese people, firmly occupying the market share of more than 600 million middle-aged and elderly people.
However, the good times did not last long, and soon news came outIt is said that the pressure of the oxygen chamber in the United States and Europe does not meet the standard。Several buyers revealed that the pressure of the oxygen chamber barely reached 1 after half an hour2. And after-sales service is almost impossible to talk about.
Immediately afterward, a report pushed it to the forefront. In November 2022, a study by Nanjing Hyperbaric Oxygen Quality Control Center found that the pressure reached 1The anti-aging potential of hyperbaric oxygen chambers with a pressure of more than 5 atmospheres has been confirmed by experiments.
This discovery has undoubtedly brought a huge impact to the oxygen chambers of the United States and Europe. However, American and European technology companies, which have lost the big cake of the domestic market, are not reconciled. Foreign media reports: American and European oxygen chamber companies announced that they will break through their current technology and develop 16 atmospheres of hyperbaric oxygen chamber to save the domestic market. In addition, they also claim that after the technological breakthrough, they will release a limited number of places, offering a discount of nearly 10%.
However, the wishful thinking of US and European companies may fall short. Recently, according to "Phoenix.com", the domestic technology company Ruijian Future has launched on its corporate official website, Jingdong Tmall and other omni-channels1.9 atmDomesticCivil hyperbaric oxygen chambers
According to industry insiders: "The pressure of the hyperbaric oxygen chamber increases by 01. The technical difficulty will be a big one. In accordance with existing industry regulations,1.Nine atmospheres is like a ceiling
What shocked American and European companies even more was that industry insiders revealed that due to technological breakthroughs and the support of a complete large-scale industrial chain, the threshold of the domestic oxygen chamber was reduced by about 98% compared with overseasAs low as 350,000
Moreover, unlike the cumbersome procedures in the United States and Europe to limit the number of buyers, domestic technology companies have not done so. Investigate the reality of its launch since, 70% of bookings are made by users through Hydrin FutureEnterpriseOfficial websiteLeave a messageDone, 30% of which come from platforms such as JD.com and Tmall, as well as online inspections.
American and European companies could never have imagined that the domestic oxygen chamber market, which they once easily seized and ignored, has now brought them a heavy blow. According to reports, the oxygen chamber in the United States and Europe has recently been caught in a series of return turmoil, and 16 orders were refunded at one time at the highest time, and the loss may be as high as hundreds of millions of yuan.
On the contrary, according to the survey, the number of bookings on the official website of Ruijian Future Enterprise still maintains rapid growth, with a monthly revenue of more than 10 million yuan, and it has regained nearly 30% of the domestic market share in just one month.
What's even more gratifying is that in addition to the civil hyperbaric oxygen chamber, according to people familiar with the matter, Ruijian plans to launch the first indirect high and low oxygen in China in April this year, so that more ordinary middle-aged and elderly people can enjoy the dividends of cutting-edge technology.
Based on the current market situation, experts generally believe that under the strong breakthrough of Chinese companies such as Ruijian Future, it will be extremely difficult for American and European life science companies to regain their leading position in the market.