Two years ago today, the Beijing Winter Olympics came to a successful conclusion. In the past two years, the advantages of the Winter Olympics legacy, favorable policies, and flow drive have been superimposed, and China's ice and snow "cold resources" have continued to transform into "hot economy". Ice and snow sports are vigorously carried out, and the results of "driving 300 million people to participate in ice and snow sports" have been revealed.
The enthusiasm for ice and snow is high, and the popularity of ice and snow facilities is soaring. Wei Jianyu, Marketing Director of Guangzhou's "Hot Snow Miracle" is a large-scale indoor skiing theme park in South China, said: "Since its opening, it has received more than 3 million visitors, mainly from Guangdong, Hong Kong and Macao, accounting for about 60%. During the Spring Festival in the Year of the Dragon, the number of bookings has increased significantly compared to previous years. Non-traditional ice and snow provinces have also ushered in the "ice and snow fever", and the strategy of "south, west, east and east" of ice and snow sports has been effectively promoted.
The ice and snow "cake" is getting bigger and bigger, and more people are enjoying the ice and snow dividends, which will drive income growth. Luo Jiajiu is currently the project manager of Partridge Mountain Ski Resort in Li County, Aba Prefecture, Sichuan, and a part-time ski instructor, with a monthly income of more than 6,000 yuan. He learns to ski outside of work, but it is even more difficult for him to master the essentials due to a burn he suffered as a child. With love and perseverance, he has mastered techniques such as pushing plates, changing edges, and turning. "In the future, I hope to get a social sports instructor certificate, teach more tourists skiing, and earn more. Luo Jiajiu said.
When ice and snow sports become a trend, ice and snow tourism is revitalized. Wang Xue, ski instructor of Beidahu Ski Resort in Jilin City, Jilin Province, is particularly busy this snow season, and after completing her teaching work every day, she has to take care of the newly opened homestay with her family. Many villagers like Wang Xue no longer "cat winter" and start the road of ice and snow entrepreneurship.
The talent chain supports the industrial chain, and the supply of ice and snow talents promotes the quality and upgrading of the ice and snow industry. Li Dawei, an ice maker at the National Bobsleigh Center who has served in the Beijing Winter Olympics, has "put on the battle" for the "14th Winter" this time. He and his team are responsible for the ice making and daily maintenance of the track, and ensure the smooth progress of the race with a professional and rigorous attitude. Only the ice and snowman can escort the event and make suggestions for the popularization of sports and the revitalization of the industry. Strengthening the cultivation of ice and snow talents is not only the proper meaning of the Winter Olympics legacy, but also a key measure to promote the ice and snow economy.
Ice and snow are also mountains of gold and silver. The north and south of the river continue to tap the "cold resources" of ice and snow to promote the high-quality development of the "hot economy".
Reporter: Jiang Fan, Deng Hua, Wang Xi, Zhang Nan, Bei He, Wang Kaiyan.
*: Hou Zhaokang.