Recently, the Hurun Research Institute released the "2023 Global Premiere - Hurun Top 100 Chinese Food Industry List", in which Yangyuan Beverage ranked 37th among the most valuable enterprises in China's food industry with an enterprise value of 31 billion yuan, an increase of 29% over last year.
In the eyes of industry insiders, due to the influence of the macro economy, the consumer market has fluctuated repeatedly in the past two years, Yangyuan Beverage (six walnuts) has been on the list many times and stands on the highland of the plant protein industry, which is undoubtedly the best praise for its long-term construction of a solid foundation and excellent market performance.
The most valuable Chinese brand Six walnuts have been recognized by the market
According to the Hurun China Top 100 Food Industry List, the threshold for inclusion on the list this year is 9 billion yuan, a decrease of 1 billion yuan from last year; The threshold for the top 50 is 24 billion yuan, down 1 billion yuan from last year; The threshold for the top 10 is 190 billion yuan, down 40 billion yuan from last year. The total value of the companies on the list was 8 trillion yuan, down 12% from last year.
In the new era of consumption, with the concept of healthy consumption deeply rooted in the hearts of the people, the vegetable protein industry track is becoming more and more lively, and emerging brands continue to rise at the same time, some old companies have also achieved performance growth. As a leading brand in the plant-based protein industry, Six Walnuts continues to guide new consumption with excellent brand value and product influence, and high-quality and high-nutrition walnut milk has created a new pattern of healthy drinks in China, driving the industry to move towards healthy drinks.
According to public information, in recent years, in order to meet consumer demand, six walnuts have increased investment in research and development, accelerated the introduction of a variety of new plant protein drinks, and broadened the consumption scene of walnut milk. Five-star series with added phospholipids; High-calcium series of sugar-free formulas; Nootropic growth series with added zinc gluconate; For students and other people with heavy brain users, there are many series of products such as "0 sugar, 0 flavor, 0 cholesterol" 2430. Among them, six walnuts 2430 is the industry's first high-end walnut milk drink that combines product power and academic strength, the product was born from the Chinese Center for Disease Control and Prevention for walnut brain health effect of a scientific research achievement, daily supplement of 24g walnuts, for 30 days, has a significant positive effect on student memory.
Adhere to long-termism, six walnuts to meet a broader prospect
A company's long-term ability to maintain its corporate value means that consumers have enough trust in the company, however, in the process of development, enterprises will face the challenge of how to achieve sustainable growth. According to the analysis of industry insiders, Yangyuan Beverage can enter the Hurun Top 100 List of China's Food Industry with the revenue realized by the beverage in 2023, thanks to the timely change of six walnut roots and innovative channels to follow the market trend.
In recent years, the popularity of live broadcast e-commerce has led to the rise of new industrial models. Embracing the new normal, keeping up with the pace of the times, and creating new value are important issues faced by every enterprise.
Industry insiders said that six walnuts through the traditional channel continuous sinking and in-depth expansion means, enhance the channel penetration of products in the market, according to different city levels and market consumption characteristics, and constantly optimize the channel product structure, the establishment of a first- and second-tier market, down to the third- and fourth-tier markets, deep coverage of the three-dimensional sales network. At the same time, a series of measures such as increasing the in-depth interaction of emerging channels such as online e-commerce, KOL celebrity live broadcast, and community **, and realizing the multi-directional linkage of online, offline, and community channels have effectively opened up the interaction path with various types of consumer groups, making this "old" brand of more than 20 years more dynamic.
Six walnuts were selected for the list, and another core factor was product quality. As a plant-based protein beverage giant that started earlier in China, in order to ensure the high quality of its products, Six Walnuts has established raw material bases in the three major walnut producing areas of Xinjiang, Yunnan and Taihang Mountain, with an annual walnut usage of more than 100 million kilograms. At the same time, we have increased in-depth cooperation with university research institutions, and invested a lot of resources in the development and technical improvement of products, such as the "5.3.28" process, the whole walnut CET cold brew process, and the "five-fold refinement grinding process", which not only solves the industry problems and fills a number of domestic gaps in the production process, but also fully develops walnut nutrition so that it can be more fully absorbed.
There is no shortage of consumers in China, and what is lacking is products that meet and match the core needs of consumers. Food and beverage industry analysts told reporters, "The resilience of Yangyuan Beverage as a leading enterprise of plant protein has been revealed. Six walnuts were successfully shortlisted for the list through high-quality products and multi-dimensional innovation strategies. With the popularization of the concept of healthy consumption and the continuous expansion of the plant-based protein drink market, the market is full of opportunities and is bound to usher in a new round of brand reshuffle. ”