The advent of the "domestic product tide" has put many on the verge of bankruptcyCrumblingof domestic brands, re-Ignite life, but there are some brands that seem to be domestic products, but there are actually foreign giants hidden behind them.
These brands have been deeply involved in the Chinese market for many yearsThe name of "domestic products" has made a lot of money, but few people know their true identity, they skillfullyTake advantage of the patriotic feelings of the Chinese people, quietly plundered hundreds of billions of wealth.
Today, let's introduce a few brands that used to be the light of domestic products, but now they have become "foreign products"!
When it comes to totole, I have to say somethingLotus monosodium glutamateup, one used to be in ChinaA household nameIt has won the love of consumers because of its people-friendly and simple ingredient list.
Lotus monosodium glutamate was once known forGood value for moneyThe product has won the trust and support of consumers, however, about MSGUnhealthy statementsCaused by lotus monosodium glutamateHuge impactDespite repeated clarifications from the company, it is still difficult to dispel public doubts.
At this critical juncture,Totole Essence Chicken rose rapidly, has become the new favorite in the market, although there is no conclusive evidence that Totole is the result of these negative rumorsBehind the scenes, but Totole became when Lotus MSG was in troubleThe obvious beneficiary, which makes people have to think about it more.
Totole Essence Chicken's brand story is full of twists, and the brand is inIt was acquired by an American company in 1999and in 2016 it was completely transformedA foreign-funded enterpriseHowever, Totole still maintains the image of a domestic brand in the public eye, which has provokedConsumer Questions, Totole tried to helpThe boom in domestic products to enhance brand influenceThis approach has also sparked widespread discussion, especially in the current environment where domestic brands are increasingly valued in the market.
In the current market environment, the rise of domestic brands has beenIt has become a trendConsumers for local brandsThe sense of identity is also growingThere is also an increasing focus on the quality and ingredients of the product, and they are beginning to pay attention and understand the truth behind various rumors.
The market competition between Lotus MSG and Totole is to let us know in thisThe age of information, need to be insuredKeep a clear headRationally look at all kinds of rumors and not be confused by superficial phenomena, only in this way can we better support those domestic brands that are truly worthy of our trust.
Chinese toothpaste, a one with a deepHistorical background of the brandSince its birth in 1945, it has been working withThe lives of the Chinese are closely intertwinedIn the 80s, the market share was as high as 40%.
In the 90s, Chinese toothpaste was sold toThe Unilever brand in the Netherlands, Unilever has set up Shanghai Unilever in China*** is committed to carrying forward the brand of Chinese toothpaste, so that this transaction also meansChinese toothpaste is no longer entirely a domestic brandThere has been a significant change in its control and operation.
The phenomenon of foreign acquisition of state-owned brands has attracted widespread attention in society, and many people are worried that such acquisitions may be possibleLeads to market monopoly, which in turn affects the interests of consumers through acquisitionsSuppress state-owned brandsForeign brands can gradually rise in the market, thereby weakening the competitiveness of local brands.
Unilever acquired China Toothpaste for $18 millionControlling stake and brand management rights, this initiative makes Chinese toothpasteIt is no longer entirely a domestic brand, but became a familySubsidiaries of multinational corporationsAlthough this change has caused some controversy, Unilever's strong capital and management experience has brought new development opportunities to China Toothpaste.
It is worth mentioningBlack toothpaste is a truly domestic productWith its unique brand image and high-quality products, black toothpaste shines in the domestic toothpaste market at home and abroadIt occupies a very important market positionIn stark contrast to what happened to Chinese toothpaste, the success of black toothpaste proves that Chinese brands can maintain their unique charm and market position even in a highly competitive international market.
Harbin beer, this loudChinese beer brand, which has a pivotal position in China's beer market, and its history can be traced back to itYear 1900, at that time the ** businessman Ulublevsky was established in ChinaThe first brewery, which is the predecessor of Harbin Beer. The brewery quickly took over the Harbin marketAt one point, the market share was as high as 66%., its sales scope has also expanded to the entire three eastern provinces.
Harbin beer is not only in the Chinese beer markethas an important position,It has also formed a deep emotional connection with the Northeast region, where people like to drink beer, and this lifestyle has given Harbin Beer a unique status and emotional sustenance in the local area.
However, in 2002,After the successful listing of Harbin Beer in Hong Kong, in 2004 by the United StatesBudweiser acquisition, lost autonomy, this incident to the dismay of many ChineseFeel sorryBecause Harbin beer was once the top three domestic beers, it represents the pride and pride of the Chinese people.
The reason for the acquisition is mainly due to:Poor management and shrinking markets, although under the leadership of Budweiser, Harbin Beer hadSponsorship of the World Cup and NBA in South Africa, but the innovation in taste has stagnated, preventing it from regaining its former glory.
If Harbin Beer hadn't been ** in 2004, then it might have become one of China'sCentennial enterprise,Continue to inherit and carry forward, however, the reality is that Harbin beer has beenIt is no longer a domestic product, but became part of the American brand, which is a thing for the beer industry in ChinaA heavy blowBut it also makes us cherish more those domestic brands that still insist on independent innovation and development.
In the era of advertising, Dabao relies on the advertising slogan that is deeply rooted in the hearts of the people"See you every day".Won the marketWidely recognizedHowever, over time, Dabao gradually lost its market position.
With the development of the domestic economy and the continuous upgrading of consumer demand, more and moreDomestic and foreign brands poured into the market, the competition is becoming more and more fierceDabao's product line is relatively simpleThe lack of innovation and differentiation makes it difficult to meet the increasingly diverse needs of consumers, and other competitors have increased R&D investment and launched more competitive products, further squeezing Dabao's market share.
Dabao used to have a wide range ofBrand awareness and loyalty, but its marketing strategy has not kept pace with the times, along withThe rise of new ** and changes in consumer behaviorDabao failed to make full use of emerging channels such as digital marketing to establish a closer connection with its target audience, and its brand image gradually aged, lacking elements to keep pace with the times, making it difficult to attract the attention of young consumers.
In 2008,Johnson & Johnson of the United States acquired DabaoUnder the operation of foreign-funded enterprises, Dabao's R&D and marketing strategies have gradually deviated from the local market demandInstead pursue short-term profit goalsThe global strategic considerations of foreign-funded enterprises may make Dabao lose its original market positioning and development direction.
Now Dabao has graduallyFade out of sight, but its former glory and influence still exist, Dabao's successful experience provides valuable inspiration for the development of China's local brands, onlyContinuously innovate, meet consumer needs, strengthen brand building and marketingIn order to be invincible in the fierce market competition.
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