At about 6 p.m. on February 22, Ding Lei, the founder of Gaohe Automobile, appeared at the Shanghai headquarters and apologized for the company's shutdown. Ding Lei, a self-proclaimed "speechless" and "shameless" employee, finally ended the silence of the management after the company's shutdown for several months, and Ding Lei's first voice also announced to the outside world that Gaohe was on the verge of bankruptcy.
The news that Gaohe is on the verge of bankruptcy has become a hot search for China's new energy industry after the start of construction in the Year of the Dragon. "Thief + ** does not have any core product technical competitiveness. Gone are the days when China's auto industry would only plagiarize. An industry insider commented in the **titanium** article "Who can pull Gaohe Automobile out of the ICU" in the circle of friends. In this article, Titan** said that "After parting ways with LeTV Automobile, Ding Lei got a full set of design data for FF 91. ”
Dacheng relies on morality, and Xiaocheng relies on wisdom. This is another netizen summed up the reason for Gaohe's failure on Toutiao today. The netizen said, "I took my salary to find financing for the boss, but I found financing but took the boss's technology and went out to work alone, do you think this person is reliable?" The so-called Dacheng relies on morality, Xiaocheng relies on wisdom, and at this moral level, it is strange if it does not go out of business! ”
After many days of silence, he admitted that he was on the verge of bankruptcy
The news about Gaohe's imminent bankruptcy was stirred up in the industry before the Spring Festival in the Year of the Dragon, and although Gaohe came forward to defend itself many times, it was finally defeated in the face of the facts.
Before the Spring Festival, the screenshot of Gaohe Automobile being stopped by ** merchants has fermented into the last straw that overwhelmed Gaohe. At that time, the ** content read: "All work of Gaohe is suspended, including the suspension of shipments and the suspension of new project development. Due to the arrears, some of the best suppliers, including Bosch, have refused to give HiPhi Auto Parts to Hi-Hefa, and Hi-Phi A project has been stopped. In addition, on the first night of the New Year's Day holiday, Gaohe Automobile announced on Feishu that it would cancel employee meal allowances, transportation subsidies, company shuttles and other benefits.
The rumors were confirmed on the first working day after the Spring Festival in the Year of the Dragon. On February 19, Gaohe Automobile issued a notice to all employees that starting from February 19, 2024, the daily operation of all wholly-owned and holding subsidiaries (branches) of its subsidiaries will be stopped, and all employees will enter a state of suspension of production. Gao He said, "In the face of internal and external pressures and challenges, although the company has made every effort to take various relief measures, it is still unable to change the current business difficulties. ”
Under the internal and external troubles, Ding Lei, the management of Gaohe Automobile, and others finally had a dialogue with employees at around 6 pm on the 22nd. At this meeting, Ding Lei's speech was only about 8 minutes, admitting that "the current situation of Gaohe is even more difficult than the crisis in Shanghai during the epidemic in 2022." ”
Ding Lei's words finally announced the fact that Gaohe was on the verge of bankruptcy.
Gao He plagiarized ff 91Once a moment
If you come out to mix, sooner or later you will have to pay it back. Gaohe, who once relied on plagiarizing FF 91 for a while, finally paid the price for his disgraceful plagiarism, which is now about to go out of business.
According to reports by Titanium**, Autohome, etc.**, Ding Lei joined LeTV Auto in July 2015 and served as the co-founder of LeTV Super Automobile, and the global vice chairman and CEO of China and the Asia-Pacific region. Later, after Ding Lei left LeTV Automobile, he recruited a group of people from LeTV Auto and founded Human Horizons Technology in August 2017 and launched Hiphi X.
According to the titanium ** report, after Ding Lei and LeTV cars parted ways, Ding Lei got a full set of design data of FF 91, so there was a fact that the appearance of Hiphi X, the first car of Gaohe, was very close to FF 91, and at this point in time, the overall design concept of FF 91 was still quite avant-garde a few years ago, and its design was praised by Li Xiang.
In the ** report of the AI Finance Agency, we can see that the sales staff of Gaohe introduced Gaohe in this way: "Many people say that our car is similar to FF 91, of course, this is the case, after all, we are related." When talking about the two cars, the staff of a HiPhi experience store in Beijing did not shy away from comparing it with the more well-known FF 91 to enhance the reputation of HiPhi X, "FF 91 will sell for almost 2 million, and we will only sell 800,000." ”
Regarding the collapse of Gaohe, the big V Internet celebrity Daxiong said in **, "People are doing it, and the sky is watching." If you don't do it right, you can really end up in ashes. Gao He took a full set of FF materials and copied them 1:1 to produce and sell them in China, which is very wrong. People who do not do their duty in business must not do well in business. ”
As netizens said, the so-called Dacheng relies on morality, Xiaocheng relies on wisdom, with this moral level, it is strange not to go out of business!