In recent years, the continuous development of Chinese enterprises overseas has gradually stimulated the great vitality of overseas markets, and the explosion of cross-border e-commerce represented by temu has driven the development and iteration of the entire industry on the basis of innovative operation models. Cross-border e-commerce has become a rare "blue ocean" in today's economic downturn and sluggish consumption.
Under the situation of head platform development and competition, many domestic small and medium-sized e-commerce enterprises have also targeted the vast overseas market, compared with the "big money" of the giants, these companies choose to specialize in their own advantages to create differentiated products and services.
Karyshop, a subsidiary of Corey Holdings, is such an overseas e-commerce platform that focuses on "e-commerce logistics integration, system research and development customization".
Since Karyshop landed in the Netherlands in November 2023, with the Netherlands as its core hub, it has developed sales business covering Belgium, Germany, France, Luxembourg and other European countries. At present, the number of registered users of the platform has exceeded 4,300 and is showing a good growth trend.
The layout of Europe is a choice made by Corey Holdings after careful consideration. On the one hand, the competition among the leading platforms led by Temu and SHEIN in North America, East Asia, and Southeast Asia is fierce, which makes the competition pressure on start-up platforms in these regions huge. On the other hand, the high penetration rate of smart hardware in the European market and the maturity of logistics and payment systems have lowered the entry threshold for start-ups to a certain extent.
In the core market of the Netherlands, Karyshop is gaining praise for its advantages in e-commerce logistics integration.
The order is delivered on the same day, and it only takes 2 hours from the order to the door-to-door delivery, which makes many Chinese living abroad realize the efficiency and convenience of being in China. In addition, a large number of high-quality domestic products of the February** dynamic incentive plan on the Karyshop platform not only solve the "taste" of local Chinese, but also provide a high-quality channel for boosting Chinese products and brands to "go overseas". In the future, Corey Holdings will continue to vigorously expand Karyshop's market share in Europe, with the purpose of providing diversified business and efficient and convenient consumer experience, bringing more brand domestic products to overseas consumers and contributing to the "going global" of Chinese brands.