SORA can not only improve the basic production quality of the film and television industry, but also have a direct impact on the best mechanism and education system of the film and television industry. The talent demand and training direction of the film and television industry have changed, and more attention needs to be paid to the comprehensive quality of students. In the future film and television industry, creativity and narrative skills will become the key competitive advantages of talents, and the importance of narrative skills is even more important than the creativity itself.
The ** content generated by Sora is: In the context of "cyberpunk" culture, it describes the daily life of a robot.
OpenAI's Wensheng** large model SORA has caused widespread anxiety among people in the film and television industry. After Sora stepped into the film and television industry, how will the future of science fiction movies develop? How much can the production cost of science fiction films be reduced? Yu Gang, co-founder and sci-fi director of Time Matrix, told The Paper (www.) on February 19The***cn) revealed that the birth of SORA means that the outstanding creators of science fiction movies will no longer be constrained by high visual effects costs. He believes that this will bring new creative ideas and methods to future science fiction films. If SORA can quickly enter the commercial production process, it will undoubtedly bring great benefits to professionals in the science fiction film and television industry. In the future, the production of science fiction works will no longer only rely on screenwriting, photography, special effects and other technologies, but need to have enough story depth and imagination to support it. In the future film and television industry, creativity and narrative skills will become the key competitive advantages of talents, and the importance of narrative skills is even more important than the creativity itself. "I believe that in the next few years, there will be a big breakthrough in the sci-fi film and television market," Yu Gang said. Yu Gang used to be the assistant director of "The Wandering Earth".
The entry standard for sci-fi creation may have dropped somewhat.
Yu Gang pointed out that traditional production relies on a variety of technical means to ensure the smoothness of transitions, while SORA can generate smooth transitions with one click. This system has been successfully used in the movie "Avatar". The stability, consistency, and realism are astounding, and many of the images have reached industrial-production accuracy, making it difficult for the naked eye to quickly tell if it's a real shot or an AI-generated shot. "We could use some special effects when we were creating, but the effect was not very significant. "Until now, certain genres have been a challenge in the film and television industry, such as cats and dogs generated by Sora are very realistic, but using traditional film and television visual effects to create biological models is the most complex. ”
**, produced by Sora, shows a woman walking on the streets of Tokyo.
In Sora's classic 60-second video, a woman walks on the streets of Tokyo, and behind her are pedestrians in a hurry. Yu Gang said, "I photographed a lot of urban buildings, but I couldn't show them. Yu Gang points out that creating urban architecture is not a difficult task in itself, but when using traditional methods to shoot large-scale panoramas, the steps involved in shooting crowd shots are quite complex, and it usually takes about one to two months. Therefore, if you want to make the generation more intelligent, you must improve the efficiency of the algorithm and the computation time. The process of AI generation** may take only 20 minutes or two minutes, as long as the computation speed is fast enough.
The birth of SORA means that outstanding sci-fi movie creators are no longer bound by high visual effects fees for high-cost science fiction films. After the release of "Avatar", it caused a huge response around the world. Yu Gang holds this view: if SORA can quickly enter a new stage of commercial production, it will undoubtedly bring great benefits to practitioners in the science fiction film and television industry.
It's only when a sci-fi film reaches a certain scale of production that the audience perceives it as a visually appropriate work. This is especially true for Chinese creators, who, unlike Hollywood, do not have a well-developed production process and film and television industry, and the cost of production abroad exceeds that of China. Recently, in an interview with the "Lookout" news weekly, Yu Gang, a famous science fiction writer and professor at the School of Arts of ShanghaiTech University, revealed such a piece of information. Yu Gang pointed out that thanks to the advent of artificial intelligence, the maximum cost of science fiction movies has fallen rapidly, which allows creative works to be fully displayed and creators can enter the creative process more quickly. In this case, Chinese directors, screenwriters, etc. can benefit from the market and create better film and television works. However, this situation may also put the former resource monopoly and the emerging industry talent on the same page, thus making the competition more intense. Yu Gang said, "In the era of artificial intelligence, creativity and narrative ability are the two key factors that determine the quality of film and television works, and the former is directly related to the future development direction, and the latter has a profound impact on future creation." In the future film and television industry, creativity and narrative skills will become the key competitive advantages of talents, and the importance of narrative skills is even more important than the creativity itself.
This shock also raises new ethical questions.
However, in the production of animals and humans, science fiction and other fields, "the traditional film and television industry has almost no competitive advantage." In the era of "Internet +", the traditional film and television industry has encountered unprecedented challenges and opportunities. Yu Gang pointed out that SORA has the potential to improve the basic production quality of the film and television industry, but this will also have a direct impact on the first-class structure of the film and television industry, which in turn will have an impact on the business of visual effects companies, leading to major adjustments in the types of work in the film and television industry.
In contrast to professionals in the film and television industry, who are worried about the possible impact on their work, Yu Gang's anxiety stems from his concern about the meaning of existence. Yu Gang was deeply immersed in thought, and he realized that film is not only an art form, but also a medium to convey emotions and inspire thinking. "When the audience questions why other people's films, why they can't make films on their own, when everyone has the ability to create their own films, movies disappear. What is the real meaning of my existence in such an industry? ”
The sora-generated ** shows several massive mammoths traversing a snow-covered grassland, their long fur gently fluttering in the wind, and in the distance snow-covered trees and towering mountains.
SORA will also have a greater impact on the current education system. The traditional film and television production process involves multiple steps such as concept mapping, modeling, texturing, rigging bones, animation production, and rendering generation, each of which represents a different profession and type of work. Sora created ** with text prompts, which had a direct impact on game, anime, and film students. She asks the question: "Do you want to learn or not?" After 4 years of study, you may have lost your job by the time you graduate. Will the school continue to recruit this major? Or do you want to learn more about AI? ”
When we rely entirely on AI to create, there's no need to master the intermediate production steps, and all of a sudden, no one understands how it's done anymore. "I think it's a very scary problem because not only does it cause a lot of people to lose confidence, but it can also cause the collapse of the entire industry. Yu Gang is deeply concerned that the film and television industry may fall into a situation where "only the surface knows but does not know the reasons behind it", and the mastery of technology often falls into the hands of those who are proficient in basic algorithms and computing power.
In Sora-generated**, a cat wakes up its sleeping owner.
With the advent of Sora, the line between the virtual and the real has become increasingly blurred, which has also given rise to ethical issues such as deepfakes. Therefore, technology and law need to ensure that the likeness of ordinary people is not used by people with ulterior motives for deepfakes. "We can't over-intervene and control AI just because we have it. "People's creativity can only be maximized if it does not limit their imagination. However, once creativity is abused, it can turn into a huge destructive force. Should we restrict freedom or allow it? "It's a serious and sensitive topic. Yu Gang holds the view that people will interact with AI more and more in the future, which will undoubtedly trigger a series of social and ethical challenges. Only when these issues are properly addressed can humans and AI coexist in harmony.