Recently, Wahaha's e-commerce field has ushered in important personnel changes. According to the information provided by Aiqicha APP, Hangzhou Wahaha E-commerce completed the industrial and commercial change on February 23, and Zong Qinghou stepped down as the legal representative, executive director, manager and other positions, and was replaced by his daughter Zong Fuli. This change not only symbolizes the intergenerational inheritance of the Wahaha family business, but also marks a new round of layout and expectations of the traditional beverage giant in the field of e-commerce.
Hangzhou Wahaha E-commerce*** was established in March 2020 with a registered capital of up to 200 million yuan. The company's business scope includes food sales, food Internet sales, Internet information services, general goods warehousing services, agricultural and sideline products sales and other diversified businesses. Tianyancha data shows that the company is wholly owned by Wahaha Commercial Co., Ltd., which shows Wahaha Group's attention and investment in e-commerce business.
Zong Fuli taking over this position will undoubtedly bring new vitality and innovation to Wahaha e-commerce. As the second-generation head of Wahaha Group, Zong Fuli has many years of business experience and management ability before taking over. She has been responsible for various business units of Wahaha and has demonstrated a keen insight and forward-thinking in emerging markets on multiple occasions. Therefore, her appointment is widely regarded by the outside world as an important signal for the further development and innovation of Wahaha's e-commerce business.
At the same time, Zong Fuli's appointment also faces certain challenges. The e-commerce market is highly competitive, with not only competition from traditional companies, but also challenges from emerging technology companies. As a traditional beverage company, Wahaha has a relatively late layout in the e-commerce field, and its market share and brand influence need to be further improved. Therefore, Zong Fuli needs to actively respond to market changes and promote the innovation and development of e-commerce business while maintaining the traditional advantages of the Wahaha brand.
Judging from industry data, China's e-commerce market still maintains a strong growth momentum. According to the data provided by Tianyancha, the number of enterprises, sales and user scale in the e-commerce industry have continued to grow in recent years. This provides a broad market space and opportunities for the development of Wahaha's e-commerce business. How Zong Fuli will take advantage of these opportunities to promote Wahaha's e-commerce business to achieve new breakthroughs will be the focus of attention in the future.
To sum up, Zong Fuli's taking over the position of Wahaha e-commerce is an important step in the intergenerational inheritance and innovative development of Wahaha Group. She will face market challenges and opportunities to promote the innovation and development of her e-commerce business while maintaining the traditional advantages of the brand. We look forward to Zong Fuli being able to lead Wahaha e-commerce to achieve greater development and breakthroughs at a new historical starting point.
Data support: Tianyancha).