With the continuous improvement of domestic economic living standards, people's demand for high-quality medical products and services continues to rise, and the awareness of family health management continues to increase. Seizing the opportunities of the times and gaining insight into user needs, MediTrust Health has released its new health service brand, Bluepass, aiming to protect the quality and healthy life of every family through intimate and professional quality health management services.
According to the Boston Consulting Group's 2023 China Future Consumer Report, China is expected to add another 80 million people to the middle class and above from 2022 to 2030. At the same time, with a series of profound changes in the structure of the Chinese population, the middle class is generally facing the pressure of "the old and the young". The rise of the middle class has given rise to the demand for high-quality health consumption, and family health security has become a topic of close attention for middle and high-end families.
1. Limited scope of services. The launch of BluePass will also meet the needs of quality and health one by one.
Bluepass is committed to providing professional and meticulous services to every family, and providing high-speed response and efficient health solutions. MediTrust Health has redefined the standard of "quality health management service" by bringing together a team of first-line pharmaceutical and medical devices, Chinese and foreign physicians and expert physicians, and a global precision medical network covering 7 countries and regions in North America, Europe, Greater China and Asia-Pacific. For example, "exclusive health planners" can not only provide family members with health consultation, medical planning and other services from general practitioners, but also help families establish a healthy lifestyle, do a good job in family health risk management, and accumulate health wealth. The "VIP Exclusive Service Center" cooperates with well-known medical institutions such as Shanghai Guangci Hospital, Hainan Ruijin Hospital, Hong Kong Shangzhi Hospital, and Beijing International Medical Center to create a courtesy-level offline medical experience. Bluepass also pioneered the introduction of the concept of "segmented group insurance", and designed a product system for middle-class and above families, mass affluent families, and ultra-high-net-worth families, so that families of different classes can experience customized services.
In addition, for Chinese families, mid-to-high-end medical insurance is a powerful tool to alleviate "health" anxiety, improve the medical experience and quality of medical services, in response to the particularly prominent "freedom to seek medical treatment" needs in family health protection, MediTrust Health has also cooperated with Taikang** and Mingya Insurance Brokers to launch the Zhenruyi Family Medical Insurance Plan, providing tens of millions of medical protection covering inpatient, outpatient, advanced**, innovative drugs and other medical needs.
In the future, relying on BluePass, MediTrust Health will also provide users with more advanced disease prevention and control, more convenient access to global medical resources, faster access to first-line innovative drugs and devices, and more worry-free experience of health care services, so as to jointly pursue higher quality health and a more meaningful life.