The Spring Festival couplet "Dragon" reappeared, the quality specialty "fresh" traveled all over the world, and the pre-sale of New Year's gift boxes was ......The New Year's flavor is getting stronger, the online and offline national tide is out of the circle, the "shopping cart" of New Year's goods is full of "good life" and a sense of ceremony, and differentiated products with different characteristics have set off waves of consumption boom in the New Year's goods economy. As one of the best atmosphere groups for the New Year, beer products are constantly "new", and more personalized, high-quality, and characteristic products and services have become an indispensable part of the "New Year's List".
"Together" together
Reunion is a little different
Tsingtao Beer launches customized products for the Zodiac every year, and has successfully created a unique cultural IP. This year, Tsingtao Beer launched two beers with the theme of "Golden Dragon Blessing", Tsingtao Beer's Centennial Fortune Golden Dragon Blessing and Tsingtao Beer's Fortune Fortune, so that the national tide elements and quality experience are fully integrated.
Tsingtao Beer's 100-year-old fortune and golden dragon blessing, the brewing master selects the world's rare raw materials, spares no effort to brew slowly, and the unparalleled amber primary color makes people have a lasting aftertaste, and it is worth mentioning that its exclusive customization for the Year of the Dragon opens the exclusive taste selection of the new year.
Tsingtao Beer's golden dragon blessing, the bottle design not only has the festive Chinese red, the exclusive golden dragon pattern, the golden liquor wheat fragrance is rich, so that the joy of gathering at the table, the beginning of the year's prosperity, will be full of blessings.
Tsingtao Beer is a legend that inherits the century-old beer brewing process, combines the classic whisky barrel brewing method and the classical wine cellaring method, and blooms when it is opened, like a champagne-like gift, which is a good gift for the Year of the Dragon.
Tsingtao Beer Classic 1903 is a rigid demand for senior drinkers, and it is also the king of versatility at the dinner table, using the "two-stage low-temperature slow brewing" process from 1903, loyal to the natural heirloom wheat aroma, is the mellow taste of each party.
Tsingtao beer is pure, not pasteurized, fresh and clean, guarding the "fresh" flavor, awakening the "live" taste, refreshing and "clean" enjoyment, and the new year is fresh and new.
Tsingtao Beer White Beer, whole wheat brewing, original brewed floral aroma, milky silky taste, your New Year's aesthetics, the first sip is different.
Tsingtao Beer Puree contains our expectations for the freshness of the New Year, no filtration, no dilution, no sterilization, the taste period is only 7 days, the mellow aroma of the wine has delicate yeast activity, and the cold chain is fresh and sent directly to the table, so that love is fresh and always accompanied.
Tsingtao Beer crystal pure, the whole process of pure brewing aseptic filling, using 0The 45 micron low-temperature aseptic membrane filtration technology retains the original active enzymes and other nutrients, and the 21-day tasting period provides the ultimate fresh experience.
Tsingtao Brewery's IPA won the gold medal in the Brussels Beer Challenge, with a strong aroma, soft bitterness, uniqueness and praise.
Tsingtao Beer Pilsner, the first glass of golden liquor, the combination of selected raw materials to brew a unique flavor to achieve its "bitter and sweet", opening a new year's ** era.
Tsingtao Beer Dark Beer, known as "dark milk", has a rich wheat aroma, rich body and strong killing power, and won the gold medal of the "World Beer Championship" in 2023.
Named after the first brewer of Tsingtao Beer, Agutte uses 100-year-old yeast and inherits 100-year-old craftsmanship to win the gold medal of the "World Beer Championship" and start the Year of the Dragon.
Agutte A6, the gold medal quality is upgraded, the master-level collection is the best, the glory blooms, every drop of whole wheat brewing, gathering time and ingenuity, crowning life.
"years" together
The experience is a little different
At present, consumers' consumption demand for festivals and holidays is transforming from product-centric to comprehensive experience-centric experience. Tsingtao Beer has further started from the soft and hard environment such as the cultivation of consumption scenarios and the promotion of consumers' professional tasting and promotion, and has created an external environment that supports the upgrading of beer consumption, and continuously satisfies and leads consumer demand with high-quality consumption experience full of emotional temperature and cultural heritage.
More than 200 "tsingtao1903 Tsingtao beer bars" in more than 60 cities across the country have become a must-have check-in place for New Year's gatherings with their immersive scenes.
This year, Tsingtao Beer Time Coast Craft Beer Garden launched the Chinese New Year's Eve dinner reservation service, and during the New Year holiday, you can experience the new beer culture atmosphere created by craft breweries, beer-themed resorts, whiskey clubs, beer spas, 1903 bakeries and other rich formats with your family and friends, which has attracted the attention of many consumers.
In addition, other consumption scenarios created by Tsingtao Beer provide a highly personalized consumption experience, such as the Legend Club at No. 1 Zhongshan Road, which is full of literary and artistic style; In Dongmaiyao's Xianju Laoshan and other homestays, you can harvest a new experience of spending the New Year between the mountains and the sea.
"Buy" together
Convenience is a little different
In the supermarket, whether it is the atmospheric whole box packaging or the convenient small bottle suitcase, as well as the exquisite festival custom gift box ......The full range of products created by Tsing Beer to meet various consumer needs can be purchased in one stop.
Not only in physical supermarkets, but also in major e-commerce channels such as Tmall, JD.com, and WeChat**, Tsingtao Beer also has festivals** activities of different intensities, which are splendid, one-click add-on, and convenient to home.