The global tourism industry lost $130 billion last year because of a sharp decline in Chinese tourists?
Where do Chinese tourists go?
The United States** believes that there has been a downgrade in consumption in China, and most tourists no longer go to Europe and the United States, but choose Southeast Asia, the Middle East and other nearby countries.
But in fact, what makes foreign countries blush the most is,Most people did not travel abroad when they traveled, but stayed in the country, and it is estimated that last year's domestic tourism expenditure was as high as 52 trillion yuan.
Let's start with some detailed data.
Recently, everyone may know that tourists from all over the country have poured into the three northeastern provinces, especially the warm reception of small potatoes in the south in the northeast, which has infected tourists from all over the country and also driven everyone's enthusiasm for tourism.
Subsequently, the southern provinces also welcomed tourists from the three northeastern provinces and the northern provinces to carry out "high-level mutual visits", and a nationwide north-south reverse tourism tide was formed.
In fact, when we look back at the whole year of 2023, the travel data of each small long holiday is surprising.
Recently, the Chinese Academy of Social Sciences and several other units jointly released a tourism green book, which made an assessment of the performance of the tourism industry in 2023It is estimated that the number of domestic tourists will exceed 5.4 billion throughout the year, which is equivalent to almost every person in the country traveling 4 times. And the annual tourism revenue reached 52 trillion yuan, which has also recovered to 91% of 2019 levels, and at the same time, converted into US dollars, it is equivalent to 730 billion.
Abroad** are distressed that tourism revenue has fallen by US$130 billion due to the decline in Chinese tourists, but we are pleased to see that everyone has spent US$730 billion through domestic travel.
In this way, the foreign ** is even more red-eyed.
But we have to ask, why is this happening?
In its analysis, the United States** pointed out that the decline in Chinese tourists is one of the important factors that the global tourism industry needs to pay attention to, and New York hotels and taxis** have not reached the expected level for the first time.
In this regard, economists said that the travel concept of Chinese tourists is changing, which may affect their spending habits. In recent years, many Chinese people are no longer limited to traditional Western countries, but have turned to emerging tourist hotspots, and even choose some domestic scenic spots to visit.
And with the increasing development of the Internet, everyone can already understand the real situation abroad through the first and other ways, only to slowly find that many foreign cities are not as good as the tourism practitioners.
Taking France as an example, in the first half of last year, the French tourism industry lost about 68 billion euros, a serious year-on-year decline. The mayor of Paris said the city is working to improve public health services to deal with the rodent infestationThis is tantamount to openly putting the rat infestation in Paris and the problem of garbage caused by the strike in front of the world.
Tourism in Brussels, Belgium, has been hit hard, with tourism revenue expected to shrink to 58 billion euros this year, down 30% year-on-year. The reason for this dilemma is not only the epidemic, but also the tourism promotion strategy of Western countries to promote the image of "places of interest" to the Chinese, which is not in line with the actual situation, resulting in a decline in tourist interest.
What is even more worrying is that the West has not expressed due concern about this issue, but instead pointed the finger at China and put forward the so-called "China threat theory", but in real life it covets the spending power of Chinese tourists.
However, it is worth mentioning that in recent years, China's domestic tourism market is booming, and the tourism resources are becoming more and more rich and diverse, whether it is the Altyn Mountains, the Horqin Grassland, or Xishuangbanna, which have become one of the most popular tourist destinations for the majority of people.
In this way, it seems that travel to the ocean is no longer so necessary for Chinese tourists. In this context, more and more tourists are beginning to give up going to the West or even abroad for vacations, which has undoubtedly had a great impact on the Western tourism industry.