In recent years, the revival of traditional Chinese culture has triggered a series of popular cultural phenomena, the most notable of which is the Jiwufu activity. According to statistics, since 2016, the number of people who have collected the five blessings has increased year by year, and this year, nearly 400,000 people collected the five blessings on the first day, which shows its high popularity. However, what is unexpected is that these five Fu characters have become the sought-after objects of trademark registration.
Dedication, prosperity, patriotism, harmony and friendliness, these five blessings are not only a blessing, but also a cultural phenomenon. They represent people's yearning and pursuit of a better life, so they play an important role in the activities of the Five Blessings. However, due to their wide application and popularity, these five Fu characters have become a popular object for trademark registration.
According to the understanding, the five blessing characters of dedication, prosperity, patriotism, harmony and friendliness have been applied for registration as trademarks by many parties, and cover many international classifications such as advertising sales, office supplies, and daily chemical products. Among them, the most difficult to collect dedication blessings are widely used and have become the object of registration by many enterprises. Although these five Fu characters have been widely used, by registering a trademark, you can better protect your brand and intellectual property.
So, why do these companies preemptively register these five blessings? In fact, trademark registration is a legal act through which you can protect your brand and intellectual property rights from malicious use or infringement by others. For enterprises, having the trademark registration right of these five blessing characters can bring huge commercial benefits, such as brand promotion in Jiwufu activities to attract more consumers' attention and participation.
In addition, trademark registration can also prevent the occurrence of bad faith squatting and infringement. With the rising popularity of Jiwufu activities, many enterprises and individuals try to make profits by preemptively registering these five blessing characters, and trademark registration can effectively prevent the occurrence of such behaviors and protect the fairness and brand image of Jiwufu activities.
In general, the popularity of the Wufu activity has triggered a battle for the registration of the Wufu trademark. These five blessings are not only a blessing, but also a cultural phenomenon, representing people's yearning for a better life. Through trademark registration, enterprises can better protect their brands and intellectual property rights, and at the same time, they can also prevent the occurrence of malicious squatting and infringement. The success of the Wufu campaign and the competition for the registration of the Wufu trademark reflect the strong influence and commercial value of traditional Chinese culture.