Text|One Dad commented
It's not too late to fight forty years in life, the spirit of a pioneer; Entrepreneurship is difficult to seek innovation all night, and the true character of entrepreneurs. "Borrowing the elegiac couplet of Alibaba founder Ma Yunfa to express respect for the death of Mr. Zong Qinghou.
On February 25, 2024, Zong Qinghou, the founder of Wahaha, who created countless myths in the food and beverage industry, left his beloved Wahaha forever due to ineffective medical treatment.
At the age of 79, he left behind a business empire of nearly 30,000 employees, 81 production sites and 187 subsidiaries. And it was his daughter Zong Fuli who took over this huge empire.
The legend of Wahaha has always been with our generation, and the drink of AD calcium milk is the best drink has been imprinted in our hearts, and now the legend of the generation has come to an end with our regrets and expectations.
We regret the departure of such a business giant; What I expect is whether Zong Fuli, as an only daughter, can lead Wahaha to continue to move forward and write new glories.
Looking back on the history of Wahaha, it seems to be an entrepreneurial epic with ups and downs.
From Zong Qinghou's start selling water in 1987 to becoming a leading enterprise in the food and beverage industry, Wahaha has gone through ups and downs along the way. And Zong Qinghou himself, with his wisdom and hard work, has been on the throne of the richest man in China many times.
After success, it will always become stormy, and such a large company may accumulate a lot of difficulties if you are not careful. Under the leadership of Zong Qinghou, Wahaha has made brilliant achievements, but it also faces many challenges.
In 2013, Wahaha Group reached the top of its performance ceiling and achieved revenue of 782After 800 million yuan, the performance declined year after year. In recent years, with the continuous changes in the market environment and the increasing diversification of consumer demand, the market share of Wahaha bottled water will drop to 2 in 20222%。
All of Wahaha's predicaments fell on the 42-year-old Zong Fuli.
How will Zong Fuli lead Wahaha into the future? This is the issue that everyone is most concerned about at the moment. After all, whether the Wahaha Group, which Mr. Zong Qinghou has single-handedly built, can develop smoothly and sustainably, has already affected the nerves of countless people.
In the past few years, Wahaha, led by Zong Fuli, has begun a series of changes. They have launched many new products, covering multiple subdivisions such as tea and coffee. At the same time, Wahaha has also strengthened communication with young consumers and enhanced its brand influence through co-branding and cross-border cooperation. These measures show Zong Fuli's thoughtfulness and firm determination for Wahaha's future development.
However, change does not happen overnight. In my opinion, Zong Fuli still faces a lot of challenges.
First of all, she needs to continue to promote Wahaha's youthful change. As consumer preferences continue to change, Wahaha needs to constantly launch new products and adjust its spokesperson strategy to meet the needs of young consumers. In this process, Zong Fuli needs to maintain a keen market insight and grasp the pulse of consumers.
Secondly, Zong Fuli also needs to strengthen Wahaha's brand building. As a brand with a history of nearly 40 years, Wahaha has accumulated a profound brand heritage. However, in an increasingly competitive market environment, how to maintain the vitality and attractiveness of the brand is a problem that Zong Fuli needs to think about. She needs to make the Wahaha brand more deeply rooted in the hearts of the people through continuous innovation and marketing methods.
Finally, Zong Fuli also needs to pay attention to Wahaha's international development. With the acceleration of globalization, the international competition in the food and beverage industry is also becoming increasingly fierce. If Wahaha wants to gain a foothold in the global market, it needs to continuously improve its international competitiveness. Zong Fuli needs to strengthen cooperation and exchanges with international brands by introducing international advanced production technology and management experience, so as to promote the internationalization process of Wahaha.
As an entrepreneur who has grown up on the giant, has rich experience and deep heritage, Zong Fuli has enough wisdom and ability to deal with these challenges.
She can promote the sustainable development of Wahaha through measures such as strengthening internal management, optimizing the industrial structure, and improving product quality through her knowledge, and can also improve Wahaha's production efficiency and market competitiveness with the help of new technologies such as digitalization and intelligence.
Before Zong Qinghou died, he had already laid a lot of groundwork for his daughter Zong Fuli, but it was the first time that Zong Fuli had entered middle age to face the turbulent waves of the business sea alone.
We believe that the tiger father has no dogs, and the strong generals have no weak soldiers, and we also believe that Zong Qinghou's daughter can live up to expectations, take on this burden, and become an excellent entrepreneur like her father.
But who knows? No matter what happens, the current Zong Fuli has already rushed the ducks to the shelves, and there is no way back.
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