With the increasing scale of the takeaway market, the pain points of the traditional distribution model have gradually emerged, such as insufficient transportation capacity, complicated platform operation and other problems, but the delivery service is a link in direct contact with customers, once it is not handled well, it will affect the customer's experience and satisfaction, resulting in the loss of store users. What are the advantages of aggregate fulfillment? What is the development prospect of aggregate distribution? Next, I will give you a brief introduction to the aggregation distribution platform through four aspects.
1. What is an aggregate distribution platform?
Aggregate distribution is to integrate the capacity resources on the market. For example, Meituan errands, Ele.me errands, etc., are all centralized into a platform system, and the system seamlessly links orders from merchants' external channels, such as Meituan, Ele.me and other food delivery platforms, aggregates orders, and automatically or manually sends them to multiple delivery channels.
Aggregated delivery is often powered by third-party logistics platforms or food delivery platforms, which can coordinate delivery routes and times between different merchants, resulting in more efficient, economical, and environmentally friendly delivery services. For merchants, aggregate distribution can reduce the cost of manpower, vehicles and time required for individual delivery, and also improve delivery speed and customer satisfaction. For consumers, they can enjoy a faster, better delivery experience and lower delivery fees.
Second, is it difficult to promote the market?
Knowing what an aggregated distribution platform is, what is the real market situation? One of the most critical problems faced by merchants is that riders do not receive orders in a timely manner and the delivery time is too long, because once there is a delivery timeout, merchants often receive bad reviews, which affects their rankings. Another one that merchants face. The core problem is that the platform's commission is too high, which directly leads to the very low profit margin of the merchant, but the merchant has no right to choose, and dare not speak out, and the aggregate distribution platform can perfectly help the merchant solve the problem of low distribution efficiency and high distribution costs. The commission of the takeaway platform is generally between 25%-30%, including 5% of the traffic fee and 15%-20% of the delivery fee, and the aggregation platform can directly reduce it to 5% to 1210% of the order can save at least eight yuan, how much can you save in a year? Therefore, the aggregation distribution platform has a great attraction for merchants, which can improve the transportation capacity for merchants and save money for merchants.
3. What is the income?
So how much benefit does this project have when it is promoted? Since the aggregate distribution platform is connected to the mainstream distribution companies in the market, what about these distribution companies? In fact, each month has its own business indicators, so merchants use aggregate delivery platforms to place orders, in fact, they are also helping these delivery platforms to complete the indicators. Every time you complete a single order, these distribution platforms will give us a certain proportion of rewards, generally 2% of the delivery fee, you don't underestimate this 2%, a simple calculation of the data you will be clear, an ordinary merchant will calculate the reward of a day's delivery cost according to 50 orders a day, we can probably get about ten yuan, and a merchant can almost bring us about 3,000 yuan a year. What if we use 100 merchants, 1000 merchants? I don't have to settle this account.
4. What is the prospect of aggregation and distribution?
With the continuous upgrading of logistics technology and the improvement of consumers' requirements for service experience, aggregate distribution will be more widely used and promoted in the future. Here are a few aspects of the aggregate fulfillment outlook:
1.Improve efficiency: Aggregate distribution can reduce costs and improve delivery efficiency by optimizing delivery routes and time, rationally arranging delivery staff resources, etc., which is very beneficial for merchants.
2.Reduce logistics costs: Aggregate distribution can be processed by centralized allocation of orders and distribution resources, and at the same time by using Internet of Things technology, artificial intelligence algorithms and other technical means to achieve more efficient and cost-saving distribution results.
3.Enhance user experience: Delivery speed and service quality are one of the most important factors influencing users' purchase decisions. Aggregate distribution can enable catering, retail and other enterprises to provide faster and higher-quality delivery services, and enhance the joy of consumers' shopping.
4.Promote green environmental protection: Aggregate distribution can reduce the number of vehicles, reduce the distance traveled at a time, shorten the delivery time and other ways to achieve environmental protection, reduce carbon emissions, and promote the green and sustainable development of cities.
5.Expand the logistics service market: Aggregate distribution provides a new business model that can attract more enterprises to participate and invest, and expand the related logistics service market on this basis.
In short, with the application of new technologies and changes in consumer demand, aggregate distribution will become an important direction and trend in the logistics industry in the future.
The platform has functions such as automatic billing, multi-platform price comparison, real-time synchronization of rider location, multi-platform account management, and receipt printing to meet the one-stop needs of merchants. The main functional benefits are as follows:
1.Efficient order taking: docking with multiple capacity platforms, a large number of riders take orders, and the order receiving efficiency is higher
2.Price comparison of the whole network: the price comparison of the transportation capacity of the whole network, and you can also select a few companies with high cost performance with one click, which is fast and economical
3.Automatic billing: Meituan and Ele.me orders are seamlessly connected to Judanke, and automatic billing is done without manual operation
4.Charge and use at any time: send a single to deduct the delivery fee of a single order, no need to recharge a large amount of money, do not occupy funds;
Sixth, under the big pie of aggregation and distribution, how can ordinary people get a piece of the pie?
The last "one kilometer" of aggregation distribution is a relay race, sent to the hands of users, but also need rider relay, aggregation distribution of privatized riders entrepreneurship on the ordinary people into the game of an opportunity, to build their own rider platform, accept upstream delivery orders from the distribution platform, each order has its own share.