Recently, there has been a wave of "Chinese cosmetics are on fire in South Korea" on the Internet, which has attracted widespread attention and heated discussions. Data shows that in the first eight months of 2023, the export value of Chinese cosmetics to South Korea increased by about 190% year-on-year, and this growth momentum is unstoppable. And this phenomenon is not limited to South Korea, in the past year, China's cosmetics exports have maintained a strong growth trend. In 2023, the retail sales of cosmetics in China will reach 414.2 billion yuan, a year-on-year increase of 51%。The export value of China's beauty cosmetics and toiletries was as high as 45.8 billion yuan, an increase of 22% year-on-year8%。It can be said that the vigorous development of China's beauty industry has brought infinite surprises and expectations to people.
So, what is the reason for such a large increase in sales of domestic beauty products? What difficulties do domestic beauty products need to face to stand out in international competition?
First of all, behind the continuous growth of sales, domestic beauty brands keep up with the national trend, integrate rich traditional Chinese cultural elements, and cater to the current popular aesthetic trend. In addition, the quality of the products has been greatly improved, and it has the ability to meet the needs of a new generation of consumers. At the same time, each brand actively carries out innovation and upgrading, and constantly develops product sales channels. Consumers' recognition of domestic brands continues to increase, and more and more people are willing to choose and support domestic beauty products. According to a survey organized by the Consumer Protection Committee of Longwan District, Wenzhou City, Zhejiang Province, young people between the ages of 20 and 35 are the main consumer groups of domestic cosmetics, of which 59 have been used for between 1 and 5 years52%。Consumers' support and recognition of domestic beauty products provide a strong guarantee for its rapid rise.
Secondly, the internal and external cultivation of domestic beauty products has laid a solid foundation for it to enter the international market. In recent years, domestic beauty brands have begun to make great efforts in quality, continuously improving R&D investment, and focusing on product innovation and user experience. At the same time, many brands are also making continuous efforts to build their brand image, and enhance their brand image and market competitiveness by cooperating with internationally renowned designers and developing co-branded models. Domestic beauty also excels in capturing traffic, creating highly competitive products that allow consumers to be loyal to these brands.
However, the rise of domestic beauty is not all smooth sailing, and there is still a need to make up for the shortcomings of R&D. China's cosmetics industry still needs to strengthen cooperation between industry and academia to narrow the gap with foreign manufacturers. At the same time, the development of domestic beauty products in the international market also faces some challenges, and it is necessary to improve its own strength.
In general, the domestic beauty industry is in a stage of vigorous development, full of unlimited potential and opportunities. It is believed that with the continuous innovation of technology and the continuous upgrading of consumer demand, Chinese beauty brands will show a more dazzling light on the international stage and win a more brilliant future for China's beauty industry!