The report shared today is: 2024 Cultural and Creative Industry Report.
Selected Report**: Industry Report Think Tank Summary: The report shows that in the 2023 China Stationery Commodities Fair, cultural and creative products have accounted for 14%, a year-on-year increase of 65%, and the scale of cultural and creative products continues to expand. From the protection of traditional culture to commercialization, artistry to digitalization, the development of the cultural and creative industry has shown a diversified trend, which intuitively reflects the trends and needs of socio-economic and technological development.
95.5% of the surveyed people showed a strong interest in buying cultural and creative products, among which collection and daily use were the main purchase purposes. In particular, post-00s women have become the main force of cultural and creative consumption, and.
Consumers in second- and third-tier cities occupy an important proportion, and the cultural and creative industry has a large space for the development of the sinking market, and the popularity of personal interests and co-branded peripheral products drives the purchase boom of cultural and creative products.
Undergraduates are the main group of consumers of cultural and creative products, and their consumption concept of cultural and creative products is relatively conservative, and the consumption budget is mainly concentrated in 100 to 500 yuan.
In terms of the reasons and cool points of cultural and creative product consumption, personal interests and hobbies and the popularity of co-branded peripheral products drive the purchase tide of cultural and creative products, and the added value, design sense and commemorative significance are the three cool points that can best promote consumer purchase. Consumers also attach great importance to the style design, cost performance and category of cultural and creative products, and hope that cultural and creative products can be more creative and interesting.
In terms of purchase channels for cultural and creative products, e-commerce platforms have surpassed traditional offline channels to become the mainstream purchase channels for cultural and creative products, and platforms have also become popular channels for consumers to obtain information. Among consumers in different income ranges, ** will affect purchase decisions to a certain extent, and the growth of income can help consumers buy cultural and creative products more financially.
Excerpts from the report are set out below.