BYD Song PLUS Champion Edition: An in-depth analysis of sales and market performance.
Introduction: Recently, the BYD brand released the sales data of the Song Plus Champion Edition in January 2024, which has attracted widespread attention. With the increasingly fierce competition in the auto market, the sales performance of models has become the focus of attention of the industry and consumers. This article will comprehensively analyze the performance of this model in the market through an in-depth analysis of the sales data, terminal discounts, product features, configuration and power system of the Song Plus Champion Edition, and dig out the reasons and trends behind it.
i.Sales data and trends.
According to data released by the BYD brand, the sales of the Song PLUS Champion Edition in January 2024 will be 28,708 units, compared with 50,725 units in December 2023, a month-on-month decrease of 43%. This sales trend has raised concerns in the industry, what is the reason for such a significant decline in sales? In order to gain a deeper understanding, we need to analyze the overall market situation, the movements of competitors, and the psychology of consumers.
ii.Terminal Offer Changes.
Terminal discounts have always been an important factor influencing consumers' car purchase decisions. Take the Song Plus DM-i model as an example, this model will enjoy a more generous terminal discount in December 2023, generally at 1About 50,000 yuan. However, by January 2024, this discount has dropped to around 8,000 yuan. This change will undoubtedly have a certain impact on consumers' willingness to buy a car, especially for the most sensitive consumers.
iii.Product Introduction.
The Song PLUS DM-i Champion Edition has always been a leader in the plug-in hybrid SUV segment. Its unique exterior design adopts the family-style design style of the BYD Ocean Net series, with a frameless grille, a sporty front surround and a sharp headlight cluster, making it highly recognizable in appearance. The side design of the body is conventional, but the rear privacy glass and unique through-through taillights add a sense of style to the car. The interior of the car is not only richly equipped, but also adopts a newly designed interior, the use of soft materials, and the combination of gloss black trim plates, providing a more comfortable and luxurious space for the driver and passengers.
iv.Configuration.
In terms of configuration, the Song Plus DM-i Champion Edition offers a variety of high-end configurations, such as a wireless charging panel for mobile phones, a panoramic sunroof, integrated sports seats and crystal shift levers, etc., which provide owners with an advanced sense of technology and luxury. Although the 2023 DM-i Champion Edition 110km flagship model is an entry-level model, it still has a wide range of equipment, including 19-inch wheels, 6 airbags, 360° panoramic view, cruise control, transparent image, automatic parking, roof rack, electric tailgate, front keyless entry, remote control mobile vehicle, built-in dashcam and a series of advanced features. This configuration-focused design concept helps to increase the competitiveness of the model in the market.
v.Dynamical system.
The powertrain has always been one of the core points of consumer attention. Song PLUS DM-i Champion Edition is equipped with 1The power system consists of a 5-liter naturally aspirated engine and a front-mounted permanent magnet synchronous electric motor. This power combination not only provides enough power, but also pays more attention to fuel efficiency, showing respect for the concept of environmental protection. The maximum power of the engine is 81kW, the maximum torque is 135Nm, and the engine thermal efficiency is as high as 4304%, 92 gasoline needs to be filled. The total power of the motor is 145kW, the total torque is 325N·m, and it supports fast charging and external discharge at the same time. This state-of-the-art powertrain not only meets consumer demand for performance, but also meets current societal expectations for environmentally friendly and sustainable mobility.
vi.Summary and outlook.
On the whole, the Song Plus DM-i Champion Edition has performed well in terms of product strength, especially in terms of exterior design, configuration level and power system. However, the decline in sales and the increase in terminal discounts** also hint at changes in the market. In the increasingly competitive automotive market, companies need to continuously optimize their products and flexibly adjust their marketing strategies to meet the increasingly complex and diverse needs of consumers. It is expected that after the Spring Festival, the preferential policies may be loosened to provide more choices and benefits for car buyers. Therefore, in the future market competition, BYD still needs to continue to strive to improve product strength and flexibly respond to market changes.