Wen Leju Finance and Economics Yan Ming Association
In December last year, Yao Yueliang, Secretary of the Party Committee and Chairman of Hongxiang Group, received another award. Known as the representative of Zhejiang businessmen, he accepted the commendation of the pioneer of "20 years and 20 people" of Kipshi's withdrawal from the town and construction street as a representative of the enterprise.
Yao Yueliang said with great emotion at the commendation scene, "As a Kip Shi person, I am fortunate to witness the colorful yesterday and brilliant today of Kip Shi, and participated in the 20 years of transformation of Kip Shi Street. ”
This is not a lie. Since taking over the restructured Hongxiang Group in 1995, Yao Yueliang has led Hongxiang Group from a single construction enterprise to a diversified enterprise with four pillar industries: construction, real estate, environmental science and technology, and culture and sports.
Yao Yueliang has also won many honors such as "Pioneer Secretary" of Jiaxing City, Zhejiang Outstanding Zhejiang Entrepreneur Award, and Provincial Outstanding Private Entrepreneur.
In the business map of Hongxiang Group, the real estate business is the most important part, and Yao Yueliang has always attached great importance to it. According to the official website, Hongxiang Real Estate is the only professional real estate development company in Haining with national first-class qualification.
Since its establishment, it has successively developed real estate projects such as "Hongxiang Garden", "Splendid Garden", "Hongxiang Trade City", "Ziwei Garden", "Repulse Bay", "Luoxi Garden", "Longxi Garden", "Scholar Garden", "Haowangkok" and "Causeway Bay" inside and outside Haining.
In November last year, Hongxiang Group ranked 58th in the "Top 100 Private Enterprises in Zhejiang Province in 2023" released by the Zhejiang Provincial Administration for Market Regulation and the Provincial Federation of Industry and Commerce, becoming the only construction engineering enterprise in Jiaxing on the list. Its operating income in 2022 was 3532.2 billion yuan.
It's just that Hongxiang, whose strength in the local area should not be underestimated, may need to step out of his comfort zone. According to its official website, the real estate business has entered Jiangsu, Shandong, Heilongjiang, Chongqing and other provinces and cities, but the vast majority is still mainly concentrated in Jiaxing and Zhejiang Province.
In the past few years, the company has made many generous moves in the Haining land auction market in Jiaxing, so it also has the name of a large landowner in Haining. According to the data, in 2023, the Jiaxing property market will rank among the top 4 in the province with sales of nearly 82 billion. And Hongxiang in Jiaxing with 82The flow amount of 3.8 billion yuan, 569.5 billion yuan of equity amount, 94The full-caliber amount of 8.6 billion yuan continues to dominate the top three lists.
In the past year, the vast majority of the land plots won by Hongxiang in the open market are also located in Jiaxing.
Under the trend of the second generation of real estate, Yao Yueliang also arranged for his son to enter the company early to take over the business. It is understood that Yao Weibing, the "second generation" of Hongxiang, took over the position of president of Hongxiang in 2018, when he was only 32 years old. Previously, Yao Weibing entered Hongxiang after graduating from university, and started from the grassroots level to almost touch all the positions of Hongxiang.
According to the official website, Yao Yueliang is still the chairman of Hongxiang Group, and Yao Weibing is the president of Hongxiang Group and chairman of the sports and cultural industry company. The two are on the job at the same time, and the "father and son" formed jointly promote the development of Hongxiang.
In fact, in 2018, when Yao Weibing took over as the president of Hongxiang Group, Hongxiang Group also tried to enter the capital market, but failed to do so.
Yao Weibing, who has been experienced for many years, has his own set of views on the real estate market, he once said, "I think that when the property market is in a downturn, we should look at the land, start at the right time, break through the encirclement, and turn the crisis into a turning point when most real estate developers are not optimistic." "Yao Yueliang, Yao Weibing, father and son, can they seize the opportunity that belongs to Hongxiang?
Related company: Hongxiang Real Estate.