According to the preliminary statistics of the "Xingtongji" headquarters in Chancheng District, in the three days before and after the fifteenth day of the first lunar month, more than one million offline citizens and tourists participated in the on-site activities, and more than 200 million online clicks and attention. The event attracted the attention of Xinhua News Agency, Economic Network, CCTV and other mainstream reports.
Smoothly connected to "work well, no closure".
You Zhu Zi, big red and purple.
It will also follow.
As one of the top ten folk activities in Chancheng.
It will be grandly launched on the second day of February.
As the two traditional folk cultural activities of Foshan's New Year, "Traveling to Zhuzi, Red and Purple" contain the beautiful meaning of traditional festivals, and "traveling to Zhuzi" and praying for peace and development" have become the cultural sustenance of people to realize their wishes throughout the year. Today, let's learn about You Zhuzi's "past and present life".
According to historical records, Zhu Zi Street first appeared in the Song Dynasty, during the Qing Dynasty, Chen Taiji Winery opened here, and gradually made this street prosperous, and then gathered teahouses, shops, wine shops, etc., famous shops and celebrities gathered, which can be called the CBD of Shiwan in the old days. This original 200-meter-long street gave birth to the famous "Three Tais" culture: Chen Taiji Winery, Taiyuan Tea House and Taiping Night Porridge. Tracing the history, go to Taiyuan Tea House to drink tea in the morning, taste wine at Chen Taiji Winery at noon, and go to Taiping Night Porridge Shop for supper after practicing kung fu in the evening. For the Foshan people of the Qing Dynasty, it is indeed the greatest joy in life to be able to enjoy the life of "three wives".
With the change of history, Zhu Zi Street was later renamed Taiping Street, and shortened to 100 meters, and gradually declined, becoming the internal road of Shiwan Distillery. At the end of 2014, the restoration project of Zhuzi Street was started, and at the beginning of 2019, the restoration of more than 100 meters of Zhuzi Street was completed, and the first Zhuzi Lingnan folk customs activity was held, which was later suspended due to the epidemic.
In 2023, in response to the call of the public, the folk activity of visiting Zhuzi with Lingnan cultural characteristics will be restarted. This time, "Traveling to Zhu Zi, Big Red and Purple" takes the profound historical and cultural heritage of Meitao Bay as the background, reproduces the "Three Tai Culture", creates the fireworks and elegant charm of Song-style market life, and reproduces the prosperity of Zhu Zi Street in the past.
In 2023, the launching ceremony of "You Zhuzi", the fire of the torch from the Nanfeng Ancient Stove, through the transmission of the fire messengers, lit up the lantern of Zhuzi Street 1,000 years ago. In the antique streets and alleys, the lights are brilliant and colorful, and the crowds are surging and prosperous.
In front of the "rice square" on Zhuzi Street, citizens and tourists have received blessings and made wishes to receive "Jimmy"; Under the Taiyuan Tea House, people indulge in the beauty of Song Dynasty tea and retro Cantonese dim sum; In front of Chen Taiji Winery, the aroma of wine is overflowing, and there is a "brain-opening" rose jade ice cream; Walking through it, Shiwan pottery, Foshan lion head, paper-cutting, woodblock New Year paintings, embroidery and other intangible cultural heritage creations are dazzling; After a round of play, the night is getting deeper, and then go to the Taiping Night Porridge to have a bowl of Foshan Kung Fu Night Porridge. On Yuejin Road, which is connected to Zhuzi Street, the "Song Chao Yaji" cultural and creative market is also full of people, and the stalls of Meitao Bay's fashion and cultural creativity, delicious food, trendy drinks and Hanfu experience have been favored by a large number ......of young peopleThe old street scene is recreated, and it is as if you have traveled back in time.
In 2023, more than 100,000 people will participate in the event, and on the night of the launching ceremony, 13 ** companies will be interviewed, 15 live broadcast platforms will be broadcast live, and the number of online ** live broadcasts will exceed 400,000 people. In addition, more than 60 intangible cultural heritage and various cultural and creative shops attracted many Internet celebrities wearing Hanfu to check in on the spot.
Thousands of years of intoxication in the world, purple gas shines in Shiwan.
In 2024, "Traveling Vermilion, Big Red and Purple".
The excitement continues. Two nights and one day folk tide play.
There is something to play, there is something to earn.
During the event. On-site distribution of consumption vouchers "auspicious coupons".
Pray for auspicious stars and make wishes.
Lingji wine, Jimmy.
Fight kung fu and eat night porridge
Cantonese opera private partnership, dragon and lion performances, etc.
A number of intangible cultural heritage items are wonderfully experienced.
The sixth phase of the "South Wind Collection" will be held from March 9th to 11th, and this issue of the South Wind Collection plans to introduce trendy and creative stall owners, display more innovative products that integrate traditional culture and modern design, and set up prayer check-in points, which are worth looking forward to.
Feel the culture of "Three Tais" and reproduce the "Song Chao Yaji".
March 11-12.
To Shiwan Zhuzi Street.
Take "Big Red and Purple" home
Great luck all year round
Joy promises you.