The wave of new energy vehicle (NEV) releases has swept the Chinese mainland auto market, and the debut of Xiaomi's first car has attracted widespread attention. With the unveiling of many new models, the competition in China's new energy vehicle market has intensified, and the on-board display panel has become a key component to highlight the differentiation of the cockpit.
This paper briefly analyzes the main development trends of China's new energy vehicle display panel market, and makes a comparative study of the vehicle display panels of three similar models: Xiaomi SU7, ZEEKR 007 and Zhijie S7.
Floating central control screen has become the mainstream design In the field of new energy vehicles, the on-board display panel is gradually developing to a larger size, providing a spacious space for information display. The combination of the instrument cluster and the floating central control screen has become a mainstream element. For example, the Xiaomi Su7 71-inch instrument cluster with 161-inch 3K resolution Mini LED backlit central control screen, ZEEKR 007 1302-inch instrument cluster with 1505 inch 25K OLED central control screen, Zhijie S7 123-inch ICD with 156-inch 2K resolution center control screen. In addition to the minimalist interior style, the user experience is further enhanced by the large central display that integrates more driving information and entertainment control functions.
Hot Engine Plan New energy vehicle interiors, Xiaomi, Zeekr and Zhijie ** chain advantages and the rise of the local automotive industry, the on-board display panel ** manufacturers of these three cars are all panel manufacturers in Chinese mainland. With the continuous improvement of domestic automobile manufacturing capacity, the competitive advantage of domestic panel manufacturers in the field of vehicle display panels has become increasingly prominent.
This kind of local ** chain not only improves the efficiency, but also provides more opportunities for domestic panel manufacturers. According to the data of the "Automotive Display Intelligence Service", in the third quarter of 2023, the shipments of panel manufacturers in Chinese mainland accounted for 50% of the overall shipments of automotive display panels, which has dominated the position.
With the transformation of new power car companies (including smartphone manufacturers) into the fiercely competitive new energy vehicle market, the choice of vehicle display technology for car companies is diversifying. From low-temperature polysilicon (LTPS) LCD panels to micro LED backlights and OLEDs, emerging players in the automotive industry are showing greater interest and acceptance of new display panel technologies. For example, the central control screen of Xiaomi Su7 adopts CSOT's Mini LED backlight solution, while ZEEKR 007 chooses BOE's OLED solution, which further enhances the sense of technology in the vehicle interior and creates an excellent display experience for users.
It is worth mentioning that with the popularization of intelligent driving, head-up display (HUD) technology is gradually becoming the standard configuration of 300,000 yuan level models. Both the Xiaomi SU7 and ZEEKR 007 adopt a narrow instrument cluster with AR-HUD configuration, providing high-brightness navigation and driving parameters to help drivers focus on road condition information. The advancement of intelligent driving technology has further promoted the upgrading and popularization of HUD technology.