The work content of an e-commerce store operation day is multifaceted, involving data analysis, store optimization, transaction management, marketing and promotion.
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Here are the details of the tasks that may be involved in a day at work:1Data analysis:-Open the Douyin e-commerce compass data center to check core data such as real-time sales, transaction composition, and product analysis.
Analyze whether the data indicators appear continuous**, and if so, you need to immediately find the cause and take measures to optimize it.
Monitor market data and competitor dynamics, including the emergence of new competitors, competitors' marketing campaigns and adjustments, etc.
2.Store optimization: - Check the store itself, including the number of product visitors, click-through rate, and the number of products transacted, etc., and analyze the problems one by one.
Optimize the main products, mainly adjust the main image, title, SKU, etc. to improve the effect.
For products that have already been ordered, avoid changing**, you can intercept traffic by adding low-priced SKUs, but not affect the original price to avoid affecting organic traffic and recommendations.
3.Transaction Management:- Process store orders, check customer service chats and conversion rates, and ensure a smooth transaction process.
Assist customer service to solve abnormal order problems, analyze orders, and understand buyer characteristics and shopping habits.
4.Marketing promotion: - Conduct market research, observe data changes, and analyze whether it is necessary to adjust the marketing strategy.
Manage promotional activities, including participating in large-scale ** events on the platform, such as Double 11, 618, etc., to improve store ranking and sales.
Use platform rules to optimize product rankings, such as copywriting, poster design, shelf time, and promotion.
Monitor and adjust paid promotion behavior to ensure that the input-output ratio is reasonable.
Handle store disputes and ensure customer satisfaction.
6.Learning & Adjustment: - Participate in courses and training related to e-commerce operations to continuously update your knowledge and skills.
Observe market trends and adjust business strategies and commodity strategies in a timely manner.
In general, the work of Doudian e-commerce operation is complex and changeable, which requires operators to have good data analysis capabilities, market insight and adaptability.
For operators, being able to see the growth of store data and performance is also the greatest sense of accomplishment in this job**.