The development of the domestic passenger car market, strictly speaking, is less than 30 years, in the initial stage of market development, compared with overseas, the demand of domestic consumers for family cars is not too clear, but in recent years, it can be clearly felt that domestic consumers are becoming more and more mature in the matter of choosing a car.
The times are developing, and consumers' vision of choosing a car is gradually rising, especially for the new middle-class families in this era, the concept of choosing a car has changed from the original sufficiency to the pursuit of comfort and even luxury attributes in multiple occupants and multiple scenes. Because of this, the 300,000-level medium and large SUV has become the first choice for many new middle-class families. However, in today's strong development of new energy, there is still such a pure fuel model in the market segment that can continue to applaud and sit, this car is FAW-Volkswagen.
Nowadays, many car companies have fallen into the misunderstanding that when building a car, they will bring what they think is good to consumers, rather than delving into what consumers really need. FAW-Volkswagen, which has been deeply involved in the domestic market for 32 years, knows that to build a car, everything is to meet the needs of consumers, which is the correct concept of car manufacturing, and Lanjing is a car born under this concept.
Not only big, but also luxurious and comfortable.
For consumers who choose to buy medium and large SUV models, daily commuting has never been a pain point for their needs, and they are more concerned about weekends, big holidays, and car use scenarios such as driving home during the upcoming Spring Festival. In this type of scenario, a large enough space is a must.
Is it big?Large enough, as the main 6-seater and 7-seater medium and large SUV, the Range has a length of 5152mm and a wheelbase of 2980mm, which is the body size that a true 6 or 7-seat SUV should have, and the three rows of seats are not obtrusive in the car, and each row has ample head and leg room.
The large enough space in the car will meet the demand for multi-scene cars, and the large enough space in the car will also bring considerable space utilization. There is a lot of regular storage space in the car, such as the center armrest, the storage compartment above the gear lever area and the hollow design below, cup holders, door panels, etc., which already have almost inexhaustible storage space on a daily basis.
On the 7-seater model, the second row of seats can be folded in 4 to 6 minutes, and the third row of seats can be folded 50:50, and when all of them are folded down, they can form a flat "big bed" in the car that is nearly 2 meters long. When you go home during the Spring Festival, you don't need to worry about their placement when you go out to play, and you don't need to worry about their placement when you go home during the Spring Festival, and the ultra-flexible seat layout is enough to meet the needs of every travel scenario.
Scenes such as traveling and returning home during the Spring Festival are often long distances, so the comfort of long-distance driving is equally important. Comfort comes from the atmosphere, the interior design of the range has no noisy visual sense, and the color matching and large area of leather + soft material coverage can provide home-like warmth.
Comfort comes from quiet, the NVH project of Lanjing can be described as a leapfrog, low rolling resistance wheels, double-layer soundproof glass, and noise reduction treatment in more than 50 places in the whole car, creating an extremely quiet and comfortable cockpit for the occupants in the car.
Comfort comes from the body feeling, the Vienna leather-wrapped seats have a delicate touch, the perforated process makes it easier for the seat heating and ventilation functions to transmit the right temperature at any time, the padding of the seat cushion and backrest is soft and thick, and it will not be uncomfortable for a long time, the second row of the 7-seat model can enjoy the left and right unrestrained "Ge You Lie", and the 6-seat version can enjoy the executive-level independent seats with complete ventilation and heating massage functions, so luxurious and comfortable, Lanjing is also unique in the market segment.
After a busy year, whether you decide to travel or choose to go home, Lanjing will be the car that allows your family to get a better travel enjoyment.
It is not a false proposition that the big car is easy to drive.
Driving a long distance is an important aspect for the occupants in the car, and for the driver, if the car is not easy to drive, it is useless to ride comfortably. The domestic *** started late, and the slightly larger models that ordinary consumers were exposed to earlier were either clumsy in steering, or the chassis was shaking, or the power was insufficient, these factors more or less left the impression that the big car was not easy to drive at the driving level, but these levels were not a problem at all.
Previously, in order to shoot **, I drove the Lanjing to the Western Sichuan Plateau, and the feeling of driving in the Lanjing is very suitable to express it with the word calm. The light steering feel, linear power output, and comfortable but high-limit chassis will not make people feel that they are driving a bulky car, and with the high sitting position in the car, it will not affect the driver's vision too much, and basically there will be no psychological pressure to drive a big car, and all of this comes from the technical endorsement of FAW-Volkswagen or Volkswagen Group.
FAW-Volkswagen provides three powertrains for the range, 20t high and low power version with 2The 5T V6 version is available for consumers with different needs to choose, and I drove 2 beforeThe 0T high-power (162kw 350nm) version of the Range went to the mountain pass at an altitude of more than 4000m, and did not feel any lack of power, in other words, the Range will not let the driver have the feeling of a small horse-drawn cart at all.
Of course, for the range, 2The power output of 220kW 500Nm can not only keep the Range surging at any time, but also allow the driver to experience the comfortable driving experience brought by the sufficient low torque and the smooth operation of the V6 engine. At the same time, thanks to the new bearing scheme and mechanical pump + electric pump control mode of the DQ501 seven-speed wet dual-clutch gearbox, with low-viscosity transmission lubricating oil, the energy consumption performance of this powertrain is also excellent, strong power plus real fuel consumption in the early 11L, which can be described as both power and economy.
No one will talk about the handling of a model with a length of more than 5 meters, which is natural, but for such a large car, excellent technology and tuning will directly improve its ease of driving, the addition of BorgWarner-Haldex's sixth-generation four-wheel drive system not only brings good off-road capabilities to the range, but also greatly increases its driving stability under multiple road conditions, with the DCC dynamic chassis control system for the real-time adjustment of suspension software and hardness, the range is fully able to achieve flat road comfort, bad road not bumpy, Steady corners.
It is not difficult to see that in order to make the range easy to drive, FAW-Volkswagen obviously directly used the "big goods" at the bottom of the box, under the technical endorsement of Volkswagen, the ease of driving in the same level can be described as the tip of the pyramid, I believe that often long-distance driving consumers also know that long-distance travel has a good car, for the driver is no better, whether the range is good or not, needless to say.
Write at the end
Whether a car is good or not, maybe we don't say it, the sales volume that consumers use real money to smash is the proof. In the latest sales volume for the fourth quarter of 2023, the average monthly sales of Volkswagen's dual-range model (Range Tour) reached 5,500 units, and the share increased from 8% to more than 15%, which shows that consumers' recognition of FAW-Volkswagen Range Patrol is increasing. Coincidentally, in 2023, FAW-Volkswagen will sell a total of 1,910,205 vehicles (including Audi imported vehicles), a year-on-year increase of 48%, at the moment when the new forces and new energy brands are rising strongly, it is rare for FAW-Volkswagen to be able to deliver such results, but this also proves from the side that a good product that understands the needs of consumers will continue to be recognized by consumers, isn't it?