Subject, primary identity
This year is the 42nd CCTV Spring Festival Gala, with the theme of "Dragon Travel, Xinxin Family and Country". The main logo is based on the word "龘" as the main visual symbol, and the overall design is inspired by the distinctive "official seal of the national dynasty" font - nine-fold seal in the traditional Chinese seal carving art, which is solemn and balanced, and the middle is well-proportioned, highlighting the cultural atmosphere of the atmosphere and vigor.
The main logo is designed by Gu Yongjiang, the designer of the logo of China's lunar exploration project and China's planetary exploration project, on the basis of traditional calligraphy, it has carried out a modern "reprocessing", and the color luster of the metallic texture makes the shape of the word "龘" resemble a chip, from ancient Chinese characters to modern technology, the main logo of the Spring Festival Gala of the Year of the Dragon connects the ancient and the modern, and integrates the future.
Aerospace science and technology make trouble in the heavenly palace
The Shenzhou 17 astronaut crew "appeared" at the Spring Festival Gala and sang the children's song "Havoc in the Heavenly Palace". 2023 marks the 20th anniversary of the successful implementation of China's first manned mission, and it is also the first year for the normal operation of China's space station.
Li Qingzhao's "Broken Flowers".
The poems with 17 "flowers" quoted in the cross talk are from Li Qingzhao's "Broken Flowers", "Flowers bloom and fall without regrets, and fate comes and goes like water." Flowers bloom for flowers, and flowers fly for flowers to be sad. Flowers are sad for tears, and tears are broken flowers. Flowers dance, flowers cry, flowers cry, petals fly. Flowers bloom for whom to thank, flowers for whom to grieve. The full text uses the remnants of flowers as a metaphor to summarize his sad life.
Four Divine Beasts
The first antlers, covered with fish scales, and the feet are the green dragon, and the white tiger, the red bird, and the Xuanwu are the four divine beasts of the Chinese land, corresponding to the east and west, north and south, spring, autumn, summer and winter, wood, gold, fire and water.
Seventh string: There are seven strings on the guqin, Gong, Shang, Jiao, Zheng, Yu, Wen, Wu (Jinmu, Water, Fire, Earth, Wenwu).
Five tones: Gong Shang Jiao Zheng Yu, the five basic tones of **.
Seven feet: A unit of length, seven feet generally referred to twenty years old in ancient times.
Qianjun: It is often used to describe the weight or strength of the utensils, and thirty catties is a pound.
"He Zun":It is the earliest cultural relics engraved with the word "China", and is now collected in the Baoji Bronze Museum in Shaanxi Province.
Traditional costumes
Liu Tao, Liu Shishi, Li Qin, and Guan Xiaotong pushed the beauty of Hanfu in front of billions of audiences, representing the splendid chapters of the Han, Tang, Song, and Ming dynasties.
Liu Tao's costume restores the Han Dynasty "Lie Nu Ren Zhi Tu" in the costume bun headdress, with yellow as the main color, with solemn and atmospheric emotional implications, the hairstyle is a high updo, and the hair ornament is a restored version of the Eastern Han Dynasty golden step, noble and smart.
Liu Shishi's costume restores the portrait of the late Tang Dynasty woman in Cave 9 of Mogao Grottoes, with Chinese red as the main color, "the flowers fall between the eyebrows, and the red lips shine on the jade face", combing the cloud bun, wearing flower hairpins, wearing red makeup, wearing brocade, and reproducing the grand scene of the Tang Dynasty.
Li Qin's costume is a gown skirt of the Song Dynasty, mainly in lotus lotus color, wearing a golden crown on the head, which is a common hair accessory for women in the Song Dynasty. The makeup is made of pearl makeup, which is unique to the Song Dynasty.
Guan Xiaotong's clothing is a vertical collar cardigan skirt in the Ming Dynasty, and the clothes are a combination of butterfly patterns and wishful patterns. The shading of the horse-faced skirt is a Ming Dynasty "five lakes and four seas" pattern, symbolizing the harmony of the "five lakes and four seas".
Mountains and rivers poem Chang'an
Celebrate the new year and welcome and send off all night. - Li Shimin, "Keeping the Year".
In the sound of firecrackers, the spring breeze sends warmth into Tusu. - Wang Anshi, "Yuan Ri".
Look up to the sky and laugh and go out, how can my generation be a Penghao person. ——Li Bai, "Nanling Farewell Children Enter Beijing".
Today's people don't see the ancient times and the moon, but this month once looked like the ancients. ——Li Bai "Ask the Wine to the Moon, the Old Man Jia Chun Ordered to Ask It".
You don't see the water of the Yellow River coming up from the sky, rushing to the sea and never returning. - Li Bai's "Will Enter the Wine".
The re-pavilion and heavy building are open to Pu, and the autumn breeze and the moon are coming to the river - Wang Bo's "Cold Night Huaiyou Miscellaneous Two Songs: Part II".
The spring breeze is proud, and you can see all the Chang'an flowers in one day. - Meng Jiao, "After Dengke".
After the new rain in the empty mountains, the weather is late in autumn. ——Wang Wei, "Autumn Evening in the Mountain House".
The green mountains are the same as the clouds and rain, and the bright moon was once two townships. ——Wang Changling, "Sending Firewood to Serve the Emperor".
All of them want to fly, and want to go to the blue sky and catch the bright moon. ——Li Bai, "Xuanzhou Xie Guanlou Farewell School Book Shuyun".
Thousands of households always replace the new peach with the old one. - Wang Anshi, "Yuan Ri".
Eight sections of Nishiki
Originated in the Northern Song Dynasty, it is an ancient Chinese qigong**. The ancients likened this set of actions to "brocade", which means colorful, beautiful and luxurious.
Martial arts, Wing Chun
Wing Chun is a traditional Chinese martial art, which is based on the theoretical basis of "middle line theory" and other theoretical foundations, and has quite a distinctive southern boxing technique, mainly distributed in Guangdong, Fujian and other places, and is on the list of representative items of China's national intangible cultural heritage.
Porcelain, blue and white porcelain
The dance takes Qingbai porcelain as the starting point, and shows the unique charm of Qingbai porcelain through the body language of the dancers across thousands of years.
Qingbai porcelain is also called "shadow green", "hidden green" and "reflection green". It refers to a kind of porcelain whose glaze color is between blue and white, white in blue, and blue in white. Qingbai porcelain is a new variety fired in Jingdezhen and the kilns influenced by it in the Song and Yuan dynasties, with a unique style and distinctive characteristics of the times.
The 2024 Spring Festival Gala will show Chinese traditional culture to the fullest, and it contains a lot of test points, which must be seen by those who take the exam.