The NPDP Certified Product Manager International Qualification Certification is a must-learn for many product positions, and the following is an introduction to the subjects and content of the NPDP certification exam for beginners.
There is only one subject in the NPDP exam, which is the International Qualification for Product Managers. The NPDP exam only requires one subject.
The NPDP exam is a multiple-choice question only. There are a total of 200 multiple-choice questions in the NPDP exam, and candidates need to answer 75% of the questions correctly (i.e. 150 questions) to pass the exam.
NPDP Exam Duration:3.5 hours.
NPDP Exam Format:Written test, the exam uses paper papers, and candidates need to fill in the answer sheet when answering the questions.
NPDP Exam Language:Combining Chinese and English, the original English question is above, and the corresponding Chinese translation is below.
NPDP Exam Textbook:Certified Product Manager (NPDP) Body of Knowledge Guide
The main content of the NPDP certification exam covers seven areas, including new product development strategy, new product processes, market research, tools and measurements, culture, organization and teams, product lifecycle management, and product portfolio management. Together, these areas form a complete framework for new product development knowledge.
1. New product development strategy (20%):
This area focuses on providing strategic direction for businesses, emphasizing the importance of innovation strategies. It covers a wide range of types, from business strategy to functional strategy, and provides an in-depth discussion of the advantages and limitations of an innovation strategy framework. It also includes the role of supporting strategies such as technology, marketing, platforms, IP and capabilities.
2. New product process (20%):
This section focuses on the process management of new product development, ensuring the smooth progress of the project and the efficient allocation of resources. It covers aspects such as process design, process optimization, and process monitoring.
3. Market research (10%):
Market research is an integral part of the new product development process. This field involves market trend analysis, competitor research, consumer behavior research, etc., to provide data support for product decision-making.
4. Tools and metrics (20%):
Tools and metrics are important means of evaluating and improving the new product development process. Various tools and methodologies such as project management tools, quality management tools, data analysis tools, etc., are introduced in this area, as well as corresponding metrics and evaluation methods.
5. Culture, organization and team (10%):
Culture, organization, and team are key factors that affect the success of new product development. This area focuses on issues such as corporate culture, organizational structure, and teamwork, and how to build an environment and team that is conducive to innovation.
6. Product life cycle management (10%)
Product lifecycle management involves managing the entire process from product conception to exit the market. This area includes management strategies and methodologies in the product planning, development, go-to-market, operations, and decommissioning phases.
7. Product portfolio management (10%)
Portfolio management focuses on balancing and optimizing product portfolios to achieve the strategic goals of the business. It involves the definition, evaluation, selection and optimization of product portfolios to ensure the rational allocation of enterprise resources and the successful launch of products.
Overall, the content of the NPDP certification exam is comprehensive and in-depth and is designed to assess the candidate's level of expertise and skills in the field of new product development. Through this certification exam, candidates can obtain internationally recognized professional qualifications in product development and enhance their professional competitiveness.