Recently, Coolpad Group, a technology company, released a new sub-brand "Golden Century", and jointly launched the brand's first 5G keyboard mobile phone, Coolpad Golden Century Y60, in conjunction with China Mobile, aiming to provide more intimate and age-appropriate technology products and services for the silver-haired group. The release of the Golden Century brand will play a leading demonstration effect for the implementation of the national science and technology policy for the elderly.
With the acceleration of China's aging society, the elderly consumer market is becoming a new blue ocean for enterprises to compete for. According to the National Bureau of Statistics, by the end of 2021, China's elderly population aged 60 and above has reached 26.7 billion, accounting for 18 percent of the total population9%。This number is expected to exceed 400 million by 2035. In the face of such a huge market, how to provide products and services that meet the needs of the elderly has become a major challenge.
The birth of the Golden Century brand is the result of Coolpad's in-depth insight into the market. In the face of the challenge of an aging population, how to make it easy for the silver-haired people to integrate into the digital age has become the focus of social attention. With its deep technical accumulation and understanding of user needs, Coolpad Group has launched a new sub-brand - Golden Century, which is committed to solving this social problem with technology for the elderly as the core.
Coolpad Golden Century Y60 is the brand's first technology age-friendly product, integrating many age-friendly designs. The phone comes with 3The 5-inch touch screen has a retro appearance and is easy to operate, which is very suitable for older users. In addition to the advantages of traditional keyboard machines to be retained, Coolpad Golden Century Y60 is also equipped with an octa-core processor, supporting 5G full Netcom, whether it is communication or Internet access, it can provide stable and fast services. In addition, cutting-edge functions such as enjoying life and AI voice assistant have also been added to the product, which is closer to the actual needs of the silver-haired people.
With the intensification of population aging, the national level has taken the policy of science and technology for the elderly as an important strategy. In recent years, a series of policies and measures have been issued to promote the development of science and technology for the elderly, so that the elderly can better adapt to and integrate into the smart society, and share the fruits of information development.
In fact, Coolpad has always closely followed the national policies and guidelines in product layout, and actively promoted the implementation of the national science and technology strategy for the elderly. Coolpad Group has launched a variety of technology-based products for the elderly, including smartphones, smart wearables, blood pressure monitors, health monitoring devices, etc., independently or in conjunction with third parties. These products will be linked with mobile phones through the self-developed coolos system, and provide users with more personalized health management services through big data and artificial intelligence technology.
Looking to the future, Coolpad is full of confidence in the technology for the elderly market. With the continuous advancement of technology and the increasing attention of society to the issue of suitable aging, Coolpad believes that the Golden Century brand will bring more benefits to the silver-haired people. At the same time, Coolpad will continue to pay attention to market dynamics and constantly adjust and optimize product strategies to meet the increasingly diverse needs of users.
As an enterprise with profound technology accumulation, Coolpad Group has always adhered to the people-oriented innovation concept. Through the release of the Golden Century brand, Coolpad once again demonstrated its leading strength and strong sense of social responsibility in the field of technology for the elderly. We look forward to Coolpad launching more excellent products and services in the future to help the silver-haired people better integrate into the digital age and enjoy the convenience and fun brought by technology.