After 12 years of repairs and replacements, challenging Gree air conditioning, Dong Mingzhu responded that opponents did not dare to follow suit!
Air conditioning is a large electrical appliance that a family must buy, many people still buy more than one, for example, the author's house has installed five, these air conditioners add up to tens of thousands of yuan, accounting for a considerable proportion of home decoration.
Therefore, when we buy air conditioners, we pay great attention to the quality of air conditioners, because the quality of products of different brands is different, some brands have better product quality, some brands are more durable, but some products have been used for a long time, and they are prone to failure during the critical period.
For ordinary people, the easiest way to buy an air conditioner is to look at the brand, which is generally an old brand like Gree and Midea, which is not a big problem, and the after-sales service of big brands is better.
In order to reassure consumers, some brands have also launched more than the country"Three packs"The specified products, such as Gree, the industry leader, took the lead in launching a ten-year free warranty, and the quality of the industry far exceeded the standard.
Gree announced the maintenance conditions on its official **: from March 1 this year, all users who purchase Gree air conditioners can enjoy 10 years of free maintenance services.
What's more, Gree's ten-year warranty policy is very strict, if there is a problem with the main components, it will be fully repaired by the manufacturer, and there is a clear explanation on the official **.
Gree's policy is considered to be the last three years of the sales cycle"ceilings"Dong Mingzhu, chairman of Gree Group, has proudly emphasized the ten-year warranty many times.
Dong Mingzhu said that Gree's air conditioning system does not need to be repaired, but competitors dare not repair it because the repair cost is too high, and it cannot be done without 1.5 billion euros.
However, some time ago, there was a company that broke the myth of Gree's sales: Philips air conditioner announced 12 years of free replacement of mobile phones, 12 years of free repair, and 12 years of free warranty.
Interestingly, the driving force behind Philips is Xu Zifa, who was the general manager of the Hebei market, who was the director of Gree Electric Appliances, the No. 1 sales volume of Gree air conditioners, known as"Everyone's dream"。
But when Xu spontaneously invested in Philips, Dong Mingzhu found that the relationship between the two companies had broken down, and now Philips air conditioner has announced 12 years of free maintenance, which many people think is a"Eye-catching"。
Some netizens said that whether Philips air conditioners can survive for 12 years is still a question mark, because the competition in this industry is too fierce, and the profit margins of various manufacturers are too small"Suicidal"Marketing.
Dong Mingzhu dares to offer a 10-year warranty because he is confident in his products. Dong Mingzhu said that the repair rate of Gree air conditioners has reached 30%, which means that only 3 out of every 10,000 air conditioners will have problems.
The extremely high failure rate gives Dong Mingzhu the confidence to launch a ten-year warranty policy. Gree air conditioners are virtually trouble-free and have a ten-year warranty, a promise that does not increase the cost of after-sales service.
Gree's quality is indeed reflected in its sales figures and word of mouth. The best-selling Gree on the internet is Gree's Yunjia, which has more than 5 million reviews on JD.com and a 98% positive rating.
Gree's high sales volume and good reputation speak for its quality, and despite the high **, many people still believe that Gree is safer than other brands.
And Philips has very little sales on the Internet, and we don't know what it sells, so we should choose brands such as Gree and Midea. What are your thoughts on this? Comment, like, share, and express your opinions are welcome.