Apple has been one of the most popular mobile phone brands in the world, but in recent years, its market position has been strongly challenged by the Android camp. Although Apple has achieved good sales results in 2023 with the launch of the iPhone 15 and Vision Pro, some analysts** believe that Apple will encounter unprecedented difficulties in 2024, and may be the worst recession of all mobile phone brands.
According to a report by US investment bank Jefferies, Apple's sales in the Chinese market in the first week of 2024 increased by 30%**, mainly due to the strong domestic mobile phone brands such as Huawei and Xiaomi**, as well as the high price and lack of Vision Pro. According to the report, Apple's global smartphone shipments will fall by 15% in 2024, while Huawei's shipments will increase by 80%.
Another well-known Apple industry chain analyst, Ming-Chi Kuo, also pointed out in the latest analysis** that Apple will face more pressure in 2024, especially in the high-end market. He believes that although the Vision Pro is Apple's most important product in 2024, it is difficult to attract a large number of consumers due to its high price of $3,500 and production of less than 400,000 units. And the iPhone 16 update also lacks highlights, with little change other than the addition of a button to shoot** and adjusting the screen size.
However, Apple is not without chips to fight back. According to Bloomberg reporter Mark Gurman, in the latest issue of Power On newsletter, Apple's important updates for 2024 were revealed, including the new design and blood pressure measurement features of the Apple Watch, the noise cancellation and hearing aid features of the AirPods 4, the launch of the OLED version of the iPad and the large-sized iPad Air, and** the launch of the MacBook Air. These products may be able to bring some growth points to Apple, increasing user loyalty and satisfaction.
Whether Apple can reverse its decline in 2024 or will it be left behind by its competitors, let's wait and see!
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