The Japanese cosmeceutical market may usher in a major change. Japan's two largest cosmeceutical chains, Tsuruha and Welcia, are considering merging to strengthen their market position and cope with increasing competition, according to industry sources. This news has aroused widespread concern in the industry, and the market is widely expected to have a profound impact on the landscape of Japan's cosmeceutical market.
Tsuruha and Weccia, respectively, are leaders in the Japanese cosmeceutical market, with large market shares and extensive brand recognition. Founded in 1931, Tsuruha has become one of the largest drugstore chains in Japan after nearly a century of development. Weccia, on the other hand, is part of the AEON Group and also has a strong position in the field of cosmeceuticals.
Rumors of a merger between the two companies began with the news that AEON Group planned to acquire about 13% of Tsuruha's stake held by Oasis Management. AEON Group already holds more than 13% of Tsuruha's shares, and if it succeeds in acquiring Oasis Management's stake, its stake in Tsuruha will be further increased. This move was interpreted by the outside world as an important step in the preparation of the AEON Group for the merger.
The combined Tsuruha and Weccia will form a more powerful cosmeceutical chain that is expected to occupy a more favorable position in the market competition. The merger will help the two companies consolidate resources, reduce costs, improve efficiency, and further expand their market share. At the same time, the merger will also help the two companies achieve synergies in product research and development, chain management, marketing and other aspects, and enhance their overall competitiveness.
However, the merger also comes with a number of challenges. First, the combined company needed to integrate two different corporate cultures and management systems to ensure a smooth transition. Second, mergers may trigger changes in the competitive landscape of the market, and other competitors may take countermeasures to deal with the new market landscape. In addition, the merger will need to be approved by the relevant regulatory authorities and supported by shareholders.
For consumers, the merger of Tsuruha and Weccia is likely to lead to more choice and a better shopping experience. The combined company will have a richer product line and a wider sales network, providing consumers with more convenience and choice.
Overall, rumors of the merger of Tsuruha and Weccia have brought new variables to the Japanese cosmeceutical market. If the merger is successful, it is expected that a more competitive drugstore chain will be born and promote the development of the Japanese drugstore market to a higher level. However, the merger process will be challenging and uncertain, and will require both parties to work together to deal with it.
Data support: Tianyancha).