"The medicine you sell is nearly 3 times more expensive than the ** on the Internet!This is a recent scene that happened in a pharmacy in Chaoyang District, Beijing. Consumers' doubts about the phenomenon that pharmacies have higher than online drugs** have aroused widespread social concern. This article will focus on this phenomenon, the reasons behind it and how to deal with it.
1. Why are druggies higher than those on the Internet?
1.Cost factor: Pharmacies need to bear higher costs such as rent, manpower, and warehousing, while online drug sales platforms can save these costs, so they have an advantage.
2.Marketing strategy: In order to increase sales and profits, pharmacies may adopt a strategy of increasing drug products**. On the other hand, online drug sales platforms can attract consumers at low prices, thereby expanding their market share.
3.Drugs**: Pharmacies may sell drugs from different vendors, and online drug sales platforms may work directly with drug manufacturers to reduce costs.
4.Policy factors: China implements market-regulated prices for drugs, and pharmacies have the right to decide on their own sales. However, in practice, pharmacies may take advantage of policy loopholes to maliciously raise prices and make huge profits.
Second, the rationality analysis of pharmacy drugs** is higher than that on the Internet.
1.Pharmaceutical quality and service: Pharmacies, as physical institutions, can provide face-to-face consultation services to ensure that consumers use drugs correctly. In addition, the quality of medicines sold in pharmacies is relatively guaranteed. However, there may be certain hidden dangers in the quality of drugs and after-sales service on online drug sales platforms.
2.Drug safety: Pharmacies need to verify consumers' prescriptions when selling prescription drugs to ensure drug safety. However, online drug sales platforms may have the problem of irregular sales of prescription drugs.
3.Drug** supervision: Pharmacies are subject to relatively strict policy supervision, and ** fluctuations are limited. However, there may be loopholes in the supervision of online drug sales platforms, which can easily lead to large fluctuations.
3. Strategies to deal with the higher drug prices in pharmacies than online.
1.Strengthen policy supervision: The department should strengthen the supervision of drugs, increase the punishment of violations, and ensure that the drugs are fair and reasonable.
2.Improve the service quality of pharmacies: Pharmacies should improve the quality of service and enhance the experience of consumers in purchasing medicines, so as to enhance consumer loyalty.
3.Innovative sales model: Pharmacies can try a combination of online and offline sales models to reduce costs and improve competitiveness.
4.Protection of consumer rights and interests: When consumers buy drugs, they should understand that when the drug is unreasonable, they have the right to refuse to buy and report to the relevant departments.
In conclusion, it is not entirely unreasonable that pharmacies have higher levels of drugs** than online. On the basis of considering factors such as drug quality, service and safety, consumers can choose their own purchase channels. At the same time, the first department, pharmacies and consumers work together to promote the healthy development of the drug market.