The 2024 film Spring Festival schedule is scheduled to officially start on the first day of the Lunar New Year. Different from previous years, this year's "The Wandering Earth" and "Tangshan Da**" were both released during the winter vacation, which also means that the summer schedule has arrived. This year's Spring Festival holiday is the most critical schedule of the year, lasting 8 days, which provides sufficient viewing time for the box office performance of the schedule, thus creating a huge room for improvement.
According to the data provided by the online platform, as of 10:26 on the 8th, the total pre-sale box office on the first day of the Lunar New Year has exceeded 400 million yuan. Audiences have poured into the theater, and the hot pre-sale results on the first day of the new year are exciting. The number of screenings has reached 48590,000 screenings, which is more than the 450,000 screenings last year on New Year's Day. What wonderful films will be released in this year's Chinese New Year? What impressive movies are planned to be released for this year's Chinese New Year? According to the latest survey, fans prefer family comedies that are full of warmth and humor, as well as historical movies with strong cultural heritage. Which type of film do movie lovers prefer?
So far, 9 movies have been officially confirmed for the 2024 Spring Festival, they are: "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy", "Breaking the War" and "Huang Pixiu: The God of Wealth Cat". The film unit of this year's Spring Festival file shows a strong domestic style, which not only continues the consistent joyful atmosphere of the Chinese New Year file, but also deeply attracts the audience with its unique storyline. Judging from the list of movies, this year's Spring Festival schedule is mainly domestic films, of which comedy movies dominate, dominated by a joyful New Year's atmosphere, familiar faces and elegant public tastes, compared with previous years, the audience's enthusiasm for watching movies has also increased.
Liu Yunke, deputy manager of a cinema in Zibo, Shandong Province, said: "This year's film style is biased towards comedy, mainly focusing on warmth, love and family plots, which is very suitable for family members to enjoy together.
By extending the business hours of the Spring Festival schedule, increasing the number of movie schedules will bring more discounts.
This year, the National Film Administration and 11 financial institutions have jointly launched preferential measures for movie-watching during the Spring Festival, and at the same time, various forms of preferential movie-watching activities have also been launched in various places, resulting in a reduction in the average ticket price of films.
*Video recording of the "Punctual Finance" program of the TV station's financial channel.
Film data analyst Chen Jin pointed out that at the beginning of this year's Spring Festival pre-sale, the subsidy of the ticket-buying platform was relatively large, which allowed the audience to buy tickets at a more reasonable **, for example, in many cinemas in Beijing, only 19You can buy movie tickets for the first day of the Lunar New Year for 9 yuan. This is mainly due to the fact that during the Spring Festival last year, a series of activities to benefit the people were launched across the country. During this year's Spring Festival, the average ticket price on the first day of the Lunar New Year was 51 yuan, which was significantly lower than the 55 yuan at the same time last year, which is very beneficial to improving audience attendance and increasing the number of moviegoers.
During the Spring Festival holiday, in order to meet the viewing requirements of movie lovers, major cinemas have chosen to increase the number of movie screenings and business hours.
Wu Chuanqing, manager of a cinema in Nanchang, Jiangxi Province, said: During the Spring Festival, we plan to increase the number of film schedules, from 8 am to 3 am, 11 theaters will all be opened, and the business hours will also be extended, we are very much looking forward to this year's Spring Festival.
February** Dynamic Incentive Program