Without the written permission of the author and the ceramic information network, this article is prohibited, otherwise it will be regarded as infringement.More and more industries, more and more bosses, feel that the difficulty of making money is increasing year by year. However, some people say that the past three years have been the easiest time to make money.
For example, Huawei, which was quietly listed at the end of September last yearMate60, nearly half a year has passed, and the new machines are about to be listed, and individual versions are still hard to find, with a dividend of 77 billion at the end of the year, 550,000 per capita, don't say you don't blush;
For example, Wenjie M9, even if you book now, it will take at least a few months to pick up the car, Yu Chengdong went home for the New Year during the Spring Festival, and the whole journey was more than 1,300 kilometers without taking over, which made M9 rave reviews and won the first place in the hot sales list of new forces;
For example, Fat Donglai is just a supermarket located in Henan, some people drive thousands of kilometers to purchase, and they don't even stay overnight, saying that they are crowded and cleared in seconds, which is not an exaggeration at all, and the income of employees is the highest in the local area;
Image display ** has nothing to do with live broadcasts, head live broadcast rooms, and an event during the festival can catch up with the performance ...... of listed companies for a year
From Zibo barbecue to Guizhou village super, from Erbin Snow City to Sanya for the New Year, tourism, hotels, and restaurants are not only popular but also popular.
When you say it's hard to make money, it's just that it's hard to make money in your industry, the company you work for, or yourself. Many industries, many platforms, have really made a lot of money in the past year.
Even in the ceramics industry, there are many companies and many bosses who have created incredible results in a sluggish market environment.
In 2023, from the beginning of the year to the end of the year, there is a pessimistic atmosphere in the ceramic industry. Keywords such as kiln stopping, involution, downward movement, and thunder frequently appear. However, it is in such an environment that many ceramic enterprises and brands have maintained substantial growth in revenue and profits, hitting the best level in history.
Not only a few leading brands in the industry, but also a large number of ceramic enterprises that have no brand awareness and have been focusing on OEM production for a long time, and a number of "specialized, special and new" small and medium-sized enterprises have achieved more than double-digit growth in the past year.
On the one hand, it is deserted, sighing all day long, complaining that the market is difficult to do; On the one hand, the goods are like rotation, and the moon is soaring, hitting a record high. In line with the famous saying: "Pessimists are right, optimists succeed". In the past year, the ceramic industry, whether it is the market, enterprises, brands, and consumption, has continued to differentiate, showing a difference between hot and cold.
Image display **Regardless of the impact of real estate, the ceramic tile market in 2023 will definitely go down as a whole, and has been widely agreed by industry insiders. But the performance of many ceramic enterprises is sustained growth, and is the best year in recent years, the strength and resilience of this contrarian growth, can not but admire the superb business thinking and management ability of the helmsman of the enterprise.
Good times are good, not good; Good adversity is really good!
For the growth rate of more than 50% of individual ceramic enterprises, many people are skeptical, believing that it is "impossible". Of course, this does not exclude the company's publicity strategy, but if you verify it from multiple sources, you will find that the growth of many companies is real, and there is not much water and false reporting.
Of course, the market does not rule out individual pottery companies deliberately bluffing, exaggerating marketing performance, in order to gain market attention and customer trust, but there are also pottery enterprises deliberately low-key, the growth rate to a small size, is really a muffled fortune. Especially in the Foshan production area, most of the "best champions" with strong strength and low popularity are unwilling to easily disclose their true data. However, from its kiln opening rate, payment cycle and terminal store changes, we can still get a glimpse of one or two.
According to reports, in 2023, in the Gao'an production area, many leading brands in the production area, such as Asus, Taiyang, Roosevelt, Ruiyang, and Ge Shiqi, have achieved substantial growth in performance; In the Guangdong production area, Bighorn Deer, Quansheng, Yinuo, Roman Enterprise, New Henglong, Eagle, Jane.
1. Kang Litai's performance has maintained year-on-year growth; In the Zibo production area, although the production cycle of the vast majority of pottery enterprises is only 10 months, more than 8 percent of the pottery enterprises have achieved positive growth in business performance, and even a number of pottery enterprises have increased by more than double digits.
So many ceramic companies have achieved substantial growth in performance, what reason do you have to complain about the cold market and the downturn in the industry?
Image display ** has nothing to do with the decline of traditional car companies and the rise of new energy smart driving, the snub of Apple mobile phones and the popularity of Huawei mobile phones, as well as Fat Donglai, Zibo barbecue, Erbin Snow City, etc., their popularity must cater to the needs and changes of the market, and establish their own strong leading edge in a certain field, and finally be recognized by consumers.
The industry is down, and the market cake has shrunk, but this does not become a reason for the continued decline in performance. Don't use the coldness and sluggishness of the market to cover up your own mediocrity and incompetence. In the face of the contrarian growth of so many enterprises, every enterprise, every boss, and every person in the workplace should benchmark themselves against the advanced and deeply reflect on why others can achieve sustained and substantial growth in performance, but they cannot?
Market competition is like sailing against the current, and if you don't advance, you will retreat. Those companies whose performance has soared must have done something right in terms of products, R&D, innovation, brand, channels, marketing, etc., so that they can stand out in adversity. And those companies that are conservative, wait-and-see, hesitant, and self-pitying will definitely be eliminated by the cruel market.
The ceramic industry in 2024, including the internal and external market environment, no one will think that it is better than 2023, and the continuous involution of market competition is its inevitable trend. ButNo matter how the market changes, we should be full of confidence and rise to the challenge. I believe that there will always be a group of enterprises and brands that will grow against the trend, for them, the reshuffle of the industry and the general recession is the best moment to truly demonstrate the strength and turn the crisis into an opportunity.
In the face of 2024, which is not optimistic, the last thing I want to say is: pessimism is a judgment, and optimism is a choice!
Author I Wang Li.
Cultural Director of the Mona Lisa Group.
Original title: "A record high".
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