In recent years, brick-and-mortar bookstores have faced many challenges and difficulties.
Roadside bookstores have closed one after another, and more books are sold by the pound on the street.
In this digital age, people's reading habits are gradually changing, and the rise of e-books and reading has squeezed the living space of physical bookstores.
Here are some specific examples of brick-and-mortar bookstores:
Fangsuo Bookstore: Fangsuo Cultural Investment and Development *** referred to as "Fangsuo") has 5 stores across the country, and is known as a cultural landmark of one city after another.
In today's declining retail sales of the overall brick-and-mortar bookstore, Fang has achieved a rare profit. Mao Jihong, the founder, said that the data performance of Fangsuo's book business was particularly impressive, reaching a sales growth of 45%. Among them, ACG (animation, comics, and game business) books accounted for 125%, Xiaofangsuo (children's book business) increased by 60%, literature books increased by 41%, new ideas (social science books) increased by 24%, and art and design books increased by 6%.
In addition, the participation of young people among Fang's employees has also contributed to the smell of this trend. In the physical book display of Fangsuo, the design and display of the corresponding theme are also its characteristic advantages. For example, in the book theme of "Echoes of Time and Space", the book specialist will select a theme that is likely to resonate with readers at the moment, and display the corresponding books under this theme, so as to promote readers' desire to buy.
In Mao Jihong's view, Fang's ability to complete 9 months of profitability, in addition to making adjustments in the product structure and continuing the advantages of the past, it is also a very important measure to give full play to the personal creativity of employees and reduce activity expenditure. Now the party no longer has to rely on "a certain big coffee" to add color to the event, and the individual employees can also attract traffic to the event by exerting their own operational capabilities. In 2023, Fangsuo will hold a total of 451 activities, including 391 cultural and 60 exhibition and sales events, with creators accounting for one-third of the activities, which has added an advantage to attracting visitors.
In general, by adhering to "aesthetics" and "dignified" in revenue, Fangsuo Bookstore has successfully made a profit for 9 consecutive months in the downturn of the industry scenario, and has successfully entered Beijing.
How many people still remember what World Book Day is, more people choose to read books on the Internet, and there are fewer and fewer such people, and the road to physical bookstores in China is still overcoming obstacles.