Crane machines are very common, but have you ever seen one that doesn't put plush toys in it, but puts snacks in it? Recently, a number of "snack shops" have appeared in the streets and alleys of Xiamen, and the crane machines in the stores are full of snacks, which has aroused the attention of the public. The reporter specially visited the market.
Young people are the main consumer force.
Recently, a snack shop located on Shigu Road in Jimei District has become lively. There are more than 30 crane machines in the store, and there are all kinds of common snacks in the machines, including jelly, potato chips, drinks, etc., and many young people are standing in front of the crane machines to pick up snacks. "More than 30 yuan can buy 100 coins, so I thought about grabbing it. Zhang was grabbing snacks in front of the crane machine, and he said that he was also attracted by the passing, so he came to try it.
According to Mr. Zhang, the manager of the store, the store opened at the end of last year, and there will be more people on weekday evenings and weekends, mainly young people. "We regularly replace the snacks in the machine, and we have completed the collection of information on the record of the business operator who sells pre-packaged food to ensure that customers can eat with peace of mind. Mr. Zhang said.
Mr. Li, the person in charge of a snack shop near Liansaka International Trade Center, said that the store not only attracts young people and students, but also attracts many parents to bring their children to experience. The reporter searched on the online platform and found that there are such snack shops in Siming District, Haicang District, and Tong'an District, and most of them have opened in the past six months.
Some people like it, and some people think it's not cost-effective.
In this snack shop near Hayasaka International Trade Center, Mr. Wang, a customer in his 30s, carries a snack bag and is full of smiles. Mr. Wang said that he is a lover of catching dolls, and every successful capture brings him a full sense of accomplishment and joy. "Now I can not only enjoy catching dolls, but also take home my favorite snacks to enjoy, which is a new experience. Mr. Wang told reporters.
Inside the store, Ms. Lin and her daughter are also grabbing snacks with great interest. "Compared to traditional crane machines, catching snacks is more practical. Because the baby will quickly lose its freshness after bringing it home, and the snacks can continue to be enjoyed, so that the child can have fun and satisfy his appetite, which is really a double win. ”
However, not everyone thinks that such stores are worth the money. After shopping around, Ms. Zhuang found that the snack market in many machines was not high, which made her feel that it was not cost-effective to spend money to catch it. She thinks that going straight to a snack shop is not only more varied, but also more affordable.
Crane machine clip snacks.
The crawl probability is controlled by the merchant.
The business model of crane machine clipping snacks is actually a new type of business. Mr. Zheng, an industry insider, said frankly that this new business model combines traditional crane machines with snacks to bring consumers a new shopping experience, and at the same time can transform the involution state of the discount snack industry in another way. Another person familiar with the matter revealed that this model has certain advantages from a business perspective. First of all, the crane machine itself is entertaining and can attract consumers, especially young consumers, while snacks as a fast-moving consumer goods have high profit margins, and the combination of the two can not only improve the shopping experience of consumers, but also improve the profits of merchants. In addition, the biggest secret of making money from the crane machine is that the crawling probability is controlled by the merchant, and generally speaking, the merchant will set the probability according to the value of the goods in the crane machine itself.
Text: Xiamen** reporter Zhang Yurong Intern Ren Haoyun).