"Why do I work so hard, but I still can't make money? ”
It's a question I used to reflect on every day, but now, I realize.
The other day, a college student in the community messaged me around 3 a.m. and had a brief chat about various problems he had encountered on some Internet projects.
In fact, in the eyes of some professional operators, these problems are not a problem at all, and the solution is very simple, that is, to find the benchmark, analyze the causes, constantly test, and finally solve the problem.
There must be my teacher in the threesome", the truth is understood, but how many people will really use it? It's just such a simple question, but it has become a stumbling block on the way forward for many people, and some people really can't get over this hurdle in their lifetime!
Perhaps, you still think it's just a small thing! But it's scary to think about! Because it reveals the truth of a small thing:For the xx project, I studied until three o'clock in the morning every day, why still can't I make money?
Find the reason
People often say that this is an era of involution, when you see that the people around you are better than you, gradually, you begin to hate your laziness, hate your own unmotivated. At this time, you make up your mind to change yourself, so you are:
You wake up earlier than the chickens and sleep later than the dogs!
You start to learn to work out, and you keep clocking in and exercising every day!
You've also started reading, at least 1-2 hours a day!
After a while, you feel that your body, mind and soul seem to have been sublimated, and you begin to enjoy the process, and what is more enjoyable is that you take photos of these actions and share them with your friends.
After another period of time, you start to get confused, because at this stage, you still haven't achieved anything substantial.
After a while, you still don't succeed, and you start to learn to lie flat and blame everything else for your failure!
A certain big V said: "Why haven't you made money after so many years?" Shouldn't you find your own reasons? ”Actually, there is really nothing wrong with this sentence.
We can wake up early every day, exercise every day, read every day, and even persist for this for a lifetime, without realizing that these efforts of yours are just forming a habit! Because in the process of habit formation, there is no standard and good or bad, we just need to recognize ourselves.
Judging how much a person is worth is how much you can worth? In other words, if you are given a job of 30,000 a month, you will not be able to undertake it!
To put it more bluntlyWe study and research a large number of Internet projects every day, but we are rarely willing to summarize, analyze, and try and make mistakes. These processes of practice and summary are the growth process of our personal ability! Ability has a criterion for judging, not that you feel that you are really awesome, but that through your ability, you must create a value that others can't create, which is really awesome!
That's why, the older generation always says a word:With a skill in hand, you don't have to worry about food and clothing!
Please remember:The improvement of cultivation ability, supplemented by good habits, will really make you shine!
How to effectively improve capabilities
Time back to the end of 2018, at that time, due to the policy problems of the major self-leading platforms, it was difficult to do the projects with self-income benefits. At the same time, the rise of short ** platforms such as Kuaishou, Douyin, and Xiaohongshu also forces us to improve our capabilities! Fortunately, it only took us more than 1 month to get the results on Douyin!
Our approach to empowerment is simple:First clarify the goal, then start cultivating habits, and add practice summary to continuously improve your ability!
1. Clarify the goal first
What is the goal? How are you going to make money with TikTok? At that time, Douyin was just popular to plant grass and bring goods, and we thought it was a good way to make money, so we took this as the goal and tried to get results within 1 month.
2. How to develop habits?
Since you want to rely on Douyin to eat, you must first understand what are the basic "game" rules of Douyin? Therefore, we will collect a large number of articles related to the underlying logic of Douyin every day to read. At the same time, from the perspective of operation, to brush Douyin, that is, every time we brush a work, we will think about why this work can become popular? Or why can't it be fired? Or what kind of products are easy to grow, and what kind of products are easy to order? Especially when we encounter some works and accounts that feel eye-catching, or some well-done peer accounts, we will sort out and record them.
3. How to practice?
I have seen a lot of newcomers who want to do Douyin, but they are afraid of invalidating the account, hesitate to hesitate, and the last half a year has passed, and they still haven't taken action. You have to know that the cost of trial and error on the Internet is actually quite low, just an account, what if it is scrapped? It's a good thing to invalidate your account, because you can find the right path by making mistakes over and over again! So, if you have an idea, you must try and make mistakes! Even if it's just a flash of inspiration, as long as it helps our goals, it's worth trial and error! Because the Internet speaks with data! If you want to prove that your method is correct, please come up with the corresponding data!
4. How to summarize the review?
Any practice needs to be summarized in stages! That is, a phased review! Organize all the operation paths and result data of this practice, and find the corresponding operation path with problems according to the problem data. For example, I posted a ** today, and found that the 5-second completion rate was too low through the data, so I will find the first 5 seconds of **, and recall how to think about how to make this part of the content at the beginning? Is that the end of it? No! Summarizing and reviewing, it is not just about finding the problem, you must learn to solve the problem and propose a solution on the spot, even if the solution is wrong, but as long as it is the optimal solution you think is the best at the moment, then you can carry out a second trial and error.
In this way, continuous trial and error, continuous review and summary, you will find that your ability to the project will become stronger and stronger! What's more, this ability will make you use it for life, and when you encounter any project in the future, you can imagine the general process of the project in your mind, and whether the feasibility is high! This is the reason why many Internet bigwigs are always so vicious in their "vision" when choosing projects.
A brief summary of this article
1. In the final analysis, we must learn to slow down the mentality, cultivate habits, try and make mistakes on the ground, and constantly summarize and review. In such an up-and-over cycle, you can improve any ability you want to improve!
2. There must be rules and regulations in doing things, and in the case of the Internet project, I will send you a mind map! This set of recipes was in 2012, and the knowledge they learned with Mr. Jiang Likun has really been used to this day!
3. I would like to give you a motto that I particularly like:Instead of sitting and talking, it's better to get up and do it!
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