Liaoyang, CCTV News on February 8 (Reporter Zong Shaofeng, Li Ziping, Intern Shao Yudan) If you say what is the hottest thing in the winter in the Northeast? That must be "Mink". No, before the Spring Festival, Tong Erbao Town, Dengta City, Liaoyang, Liaoning Province ushered in the peak season of fur sales, and the average daily passenger flow of Tong Erbao Haining Leather City was close to 20,000 people. "I didn't expect the Northeast to be on fire, and the fur in the Northeast is even more popular! Gao Jianchen, a tourist from Shanxi Province who came to the Northeast for the first time, said.
Tong Erbao's fur industry rose in the early 80s of the last century, more than 40 years, Tong Erbao from the family workshop type of production and operation, the development of modern fur industry gathering place, to achieve from a rural town to the famous at home and abroad fur industry base of the gorgeous transformation, here has become one of the country's three major fur processing, production, sales and distribution centers, was awarded the title of "China's fur capital".
Workers are sewing mink (photo by CCTV reporter Li Ziping).
Welcome guests from all directions, fur warm "dragon" winter.
Northeast people are very ceremonial about buying mink, in our Liaoning, there is a place called Tong Erbao, this place is the spiritual home of our Northeast girl, little daughter-in-law, old lady, a famous place for tourism and shopping in Northeast China, we buy mink are to go in groups. In a show, the well-known talk show artist Li Xueqin said this when talking about Tong Erbao.
Clearance in spring, out of season in summer, new in autumn, and seasonal in winter", it is said that the Northeast people are persistent in "mink". All year round, "Tong Erbao free through train, every day", it is said that Tong Erbao people sell uniquely. At 10 a.m. on February 4, the free bus from Siping, Jilin Province stopped in front of Times Square, and more than 30 tourists who came with the bus walked into the mall to buy their favorite fur clothing.
In Tong Erbao, like this free bus, at most there are more than 80 per day, this town with a population of less than 50,000 people will receive a large number of merchants and tourists from all over the country every day, "the same leather clothes in other places get four or five thousand yuan, here in the early two thousand to take, it is indeed both solid and affordable." Ms. Li from Hebei came to Tong Erbao for the second time, and this time she bought two leather clothes for her family.
Every day is busy, and there are as many customers as there are needs, and I am overwhelmed. Talking about the recent sales, a clerk said frankly that customers are no longer limited to the need to keep fur warm, but pay more attention to its fashion and personalization.
Consumers are choosing fur clothing (photo by CCTV reporter Li Ziping).
With the blessing of research and development, the "old objects" are updated.
In my impression, the style of fur seems to be very old and traditional, and after walking around, I realized that fur can also be so 'trendy'. At the Qianshunzi Fur Shop, Wang Qian, a tourist from Inner Mongolia, said.
Qianshunzi clothing is a long-established local fur production and operation enterprise in Tong Erbao. In the workshop, workers are in full swing to make the last batch of products before the holiday. Master Wang, a worker, is responsible for the leather cutting process, "It can't be cut directly like the length and width of the fabric, and it needs to be cut into wool tops one by drawing a knife, which is the most special part of fur processing, and then it is sewn." Master Wang said that it usually takes more than half a month to make a fur garment.
In order to win the new track of innovation and breakthrough, Qianshunzi clothing invests more than 2 million yuan in research and development every year, and invites well-known Italian designers to design in the factory, fashionable fur products, which are also popular with consumers in Jiangsu, Zhejiang and Shanghai in a short winter.
In Tong Erbao, there are not a few innovative enterprises like Qianshunzi, these enterprises from Hong Kong, Guangzhou, Nanjing and other places and Europe to hire senior designers, from Germany, Britain and other countries to introduce a complete set of advanced equipment, through the assembly line processing, improve the quality and grade of fur clothing. "Originally, it was enough to make a few styles a year, but now with the diversification of customer needs, different styles have to be updated every week, and they must be younger and more fashionable. The manager of a fur shop told reporters.
In recent years, with the blessing of research and development, Tong Erbao's fur and leather clothing production has jumped from the past family workshop to a modern production and operation enterprise, and at the same time, some local independent brands have come into being, and the market competitiveness has been continuously enhanced.
Busy workshop (photo by CCTV reporter Li Ziping).
With the help of e-commerce, small fur "goes in all directions".
On February 6, the twenty-seventh day of the lunar calendar, the Spring Festival is getting closer and closer, but the e-commerce live broadcast center of Tong Erbao is still busy.
In the last wave of benefits a year ago, the 'little yellow car' ** was discounted by 9%, which is definitely the lowest price this year. In front of several mobile phones, the anchor Xiaoyu worked hard to sell the most popular leather clothes this year to thousands of customers in the live broadcast room.
In 2019, the layout of the e-commerce sector, in November 2020, the first fur Douyin e-commerce live broadcast base in Northeast China jointly built by the Lighthouse Municipal Party Committee, the city, Douyin e-commerce and Tong Erbao Haining Leather City was settled in Tong Erbao Haining Leather City, and the short ** live broadcast e-commerce has risen rapidly in Tong Erbao, and the annual sales of the e-commerce live broadcast center alone have exceeded 3 billion yuan, with an average daily shipment of 50,000 orders, accounting for more than 60% of the domestic fur clothing sales.
Every month, Xiaoyu will sign up for the anchor's salon training, where she can hear some "head" anchors share their experience to improve her team's operational capabilities. In Tong Erbao, there are more than 1,000 anchors like Xiaoyu, and more than 10,000 related practitioners, from the construction of accounts to the early operation guidance, to short-term shooting and traffic acquisition, the local area continues to empower the e-commerce industry.
In the Tong Erbao e-commerce live broadcast center, two anchors are promoting fur through live broadcast (photo by CCTV reporter Zong Shaofeng).
At the same time, in view of the seasonal characteristics of fur, the local area continues to expand the first chain of fur off-season, changing the situation of "half a year idle". "Introduce knitwear, socks, home textiles and other goods into the live broadcast base, and continue to expand to the direction of all categories, so that local anchors do not need to go to other places to select goods, and can 'buy the whole country and sell the whole country' at their doorstep. Gao Lixue, deputy general manager of Haining Leather City, said.
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